RK Fischer & Associates is a business consulting and coaching firm outside of Toronto, Ontario that supports owner-operated businesses in Canada.
Not only do these super users design their own websites using Yola but they also develop landing pages for Google Adwords and social media advertising campaigns for their clients which has proven to be a successful strategy for them.
“When we have clients contact us, one of the first things they say is how much they like our website and how nice it is. It was important that we could update it regularly, have access to e-commerce, and be able to customize the site, so it did not resemble the template it was on.”
A strong focus on creating original content which they update frequently has paid huge dividends for RK Fischer & Associates when it comes to search engine optimization (SEO).
The “traffic on our main site continues to increase, and we rank in Canada on page 1 for most of our keywords. The ease to add the necessary tags and descriptions for SEO was also important. For many of the keywords, we rank higher than many of the banks and government agencies here who are targeting small business owners for some keywords. That has taken a long time, but being able to make changes for SEO and to modify content easily is a key factor of why using Yola has been of benefit to us.”