taking business online

Call us at: 1.866.764.0701

Promoting Your Website, Site Building Advice One Response

5 small business wins to jump-start your summer

yola_newsletter_heroWhether it’s a sandwich shop in a college town or a kayak rental in a travel hot-spot, when it comes to a physical storefront, the summer season has the opportunity to dramatically affect businesses both positively and negatively.

But, as the owner of a business website, you have the opportunity to determine the destiny of your own business.

Make this summer a fruitful one – we have five ways to get you started.

Get mobile-ready

While Mobilegeddon was a hot topic back in April, if you’ve yet to make your website mobile-friendly, let the summer season convince you to take the leap. With mobile traffic surpassing that of desktop, take into consideration the amount of computer-free summer-vacationers who are browsing the Web while out of town. Are you willing to miss out on that traffic?

Check out our responsive Templates and newest mobile features to ensure your blooming business is ready on all fronts.

Combat a slow season with summer promotions

If you sell a product or service where business historically slows down over the summer (you could sell the highest quality goose down coats in the world but the sun will always be tough competition), seasonal promotions can help keep business moving.

Decide on an attention-grabbing promotion, then promote it through SEM and email marketing campaigns to stay fresh in the mind of your audience.

Let your brand voice shine

Create brand loyalty this summer by showing your audience a glimpse of the life behind your website. While having an about page within your site is a great way of showing customers who you are and what you’re about, there are many additional avenues that can help take your following to the next level.

While you may already be taking advantage of social sites such as Facebook and Twitter to amplify your brand voice – next on the list is Periscope. Use this innovative new app to live stream various aspects of your business globally. Once you gain traction, your followers will get a push-notification each time you decide to broadcast.

Don’t forget to add your Periscope handle to your website!

Consider a revamp

If you anticipate a slow season, take this time to give your website the makeover you’ve been waiting for. Checkout our free eBook detailing different ways to easily spruce up your site in 5-minutes or less.

Need extra help? That’s what we’re here for. Get a 5-page professional website made by the experts with Yola Premier.

Spend some time on yourself

Being a small business owner, you may not have time to venture out on a summer vacation (after all, someone has to man the ship!).

That being said, studies show happiness directly impacts your workplace success. Even if you can’t get away, give yourself a day (or two!) to do something you enjoy. And give yourself a pat on the back while you’re at it. You work hard, and you deserve it.

Site Building Advice, Yola News 29

Responsive Templates make for beautiful mobile browsing and added SEO value

On April 21st, Google will release their latest algorithm, prioritizing responsive websites ahead of those that aren’t. Bearing this in mind, the Yola team wants to ensure you that each of our Templates featured in the Template Gallery incorporate responsive design. Read more

Site Building Advice 5

Video: Create your own membership application for your business website

One frequently asked question from our users is how to build a membership directory where site visitors can register, manage their profile, and connect with others. No problem. Learn how to create your own membership application with this step-by-step video tutorial. Read more

Site Building Advice 12

Video: Add a database to your business website, code-free

One challenge many businesses may face is the ability to add database-driven functionality to their website. In this post, we give users a quick, easy and free way to add one to their business website, code-free. Read more

Site Building Advice One Response

The secret to converting website visitors into customers

The trick to converting site visitors into customers is to view your website as more than a place for people to get your contact information. It’s a place where you can collect sales and leads. Read more

Load more