When designing a website, knowing how to leave site visitors with a lasting impression can be a challenge. When a potential customer lands on your site for the first time, you want to guarantee that they will have a positive experience. In order to do this, there are a few key elements to pay particular attention to in order to ensure your website is memorable. Within this article, you’ll find which key elements to look out for and why they matter.
The first thing a visitor sees upon entering your website is the homepage. This page serves as the basis for your site, setting the tone for the rest of your content. Your website should have a cohesive design site-wide, and your homepage should grab visitors with its initial impression. When your website leaves a lasting impression based on its design, site visitors are more likely to return again and again. When designing your homepage, be sure to focus on grabbing the attention of site visitors and encouraging them to continue on to the rest of your site content. This can also include things like custom call-to-action buttons.
When deciding on a brand strategy for your company, crafting a logo is a great place to get started. If a potential customer sees a logo that catches their eye when they visit a site, they are more likely to remember it. Your logo is an essential part of your company identity. Taking the proper time to design an original, unique logo can pay off with customers. The more professional your logo looks, the more professional people will consider your website as. There are even free online logo generators such as Canva!
This part of your website can be easily overlooked in the realm of design. Form follows function, and this means that the usability of your website is more important than the way it looks. A website with a messy structure can be confusing to navigate, causing you to lose leads. Customers like websites that are easy to use rather than too complex. Usability is a strong factor in what creates a positive or negative experience for users. People associate their frustrations with using a site to their overall experience, this is why it’s so important to focus on the structure of your site. One easy way to implement more structure in your website is to have multiple pages with a clear navigation bar!
Choosing colors for your website can be a very fun part of your design. The color scheme used is a unique way to portray your brand, people tend to choose colors that represent different feelings. For example, a white background creates a more clean and bright feeling, while a black background creates a more dark and strong feeling. The accent colors used also help in creating the aura for the website. Most people choose to use the colors from the logo in order to have a more organized looking site.
If you keep these 4 features in mind when designing your website, you’re sure to create a stunning site that attracts many users. The more time you take considering these elements, the more your design will pay off.