After little time at the drawing board, a light bulb goes off – you remember reading about Yola’s new Style Designer. You know immediately that this is the edge you’ve been looking for. You promptly reformat your website with ease, and the revamp is a complete success.
At this point, you’re feeling incredibly inspired, and you’re ready to shout from the rooftops, raving about your beautiful new site. You ask yourself, “Where are the rooftops of the Internet?”
The answer is blogs. Your blog is the rooftop you shout from. Here we will give you the reasons why.
A Voice for Your Business
Blogging on a regular basis brings personality to your website. It gives you the opportunity to show customers who you are, and the steps you’re taking to improve your business, building loyalty and credibility one reader at a time. Engaging your audience is a key factor in gaining repeat traffic to your blog as well as your website.
A huge benefit to blogging is the ability to let users know what new features are available and what is in the works. When your reader sees that you have announced your site’s new design, their next click will be to your homepage, checking out the new digs. According to HubSpot, 46% of people read blogs more than once a day. Knowing this statistic, what better venue is there to showcase your up and coming business?
Creating a content calendar is imperative for successful social media marketing, and filling that calendar with blog posts on a regular basis is key. Once you have updated your blog, share it on Facebook, Twitter and Pinterest. From there, your blog will be able to gain traction, and it gives your audience another medium to share their comments, ideas or even share the post themselves.
Search Engine Optimization
It’s no secret that improving your search ranking is something many marketing campaigns consistently strive for. Although, there is no one trick to consistently improving your rankings, blogging and fresh content is certainly a big help.
Maintaining a blog will help to boost your SEO for a few different reasons:
- Backlinks – Creating a well-written and interesting blog post is a great way to gain backlinks. Users will enjoy reading your pointers, and they can also share your content on their own blogs and social media networks.
- Internal links – Once you start updating your blog regularly, before you know it, you will have a library of posts to look back on. Don’t shy away from featuring links from previous posts to current ones (as done throughout this post). This will give new readers a chance to peruse through other useful and relevant articles of yours, while working wonders for your SEO.
- Static Content – Search engines are always looking for content that is up-to-date and consistently changing – blogging by definition does just that. Keep posting regularly, and you just might see that SEO boost you have been looking for.
As you can see, blogging is one of the most important things you can do in order to engage users and increase visibility. We can’t wait to hear how these tips work for you. Also, keep an eye out for our post 7 Blog Post Ideas which we will be featuring soon!