So you’re an interior designer, and a passionate one at that. You know the where to draw the line between accessories and clutter, can name every shade of off-white, and are an expert of all things feng shui. You scoff at the thought of any home dwelling that you couldn’t turn into a shabby-chic kingdom.
It’s blatantly obvious that you have all of the proper experience needed to have a booming business, but can’t quite get the client’s foot in the door.
Having a website is a great way to gain traction, credibility, and the customer base you’re looking for. Here we will detail the key points to building a successful interior design website.
When designing your homepage, keep in mind that you’re aiming to excite potential clients with their first impression. Someone in the market for an interior designer is looking for a jaw dropping experience – an insignificant homepage will not sit lightly with your clientele. Catch your client’s eye and build a remarkable first impression with your homepage by using Yola’s new Style Designer.
Rebecca Elliott of Rebecca Elliott Interior Design demands your attention by displaying a large picture of a gorgeous room she designed, as well as two publications she has been featured in.
Giving an unknown person the keys to designing the entire look and feel of your home can be a scary thought. Put your visitors minds at ease through your ‘About’ page by showcasing your knowledgeable, personable self. This is the perfect forum to detail your experience and accomplishments.
Rebecca Elliott makes you feel as if you know her by adding a quote as well as a photo (showing her sitting in a beautifully decorated room, we might add) to her ‘About’ page.
Do you design the interior of homes? Offices? Boutiques? Use your ‘Services’ page to detail your areas of expertise, in which you’re able to assist your clients with. Be sure to detail what each services include (i.e. furniture design, cabinetry, art décor, etc.). In addition, briefly detail a pricing structure, to put a worried client’s mind at ease.
In Rebecca Elliott’s ‘Services’ page, she displays her interior design both online and in person, making her open to customers both nation-wide or on a budget.
A portfolio is the most important aspect of an interior design website. Displaying your portfolio will not only reel visitors in, but is also a client’s biggest determining factor. Make sure that you have examples for every category previously detailed on your ‘Services’ page. When your soon-to-be client sees your beautiful and versatile design work in your portfolio, their next step will be right to your contact page.
Rebecca Elliott shows of her incredible work on her portfolio by breaking it up into two categories, residential and commercial.
There is nothing more jaw dropping in the world of interior design than seeing the gorgeous interior of a home, showcased in a publication. If you have had press releases on any of your work, what better venue is there to feature them? Press releases bring in customers as well as raise your credibility.
If your business is just taking off and you have yet to be in the press’s eye, no need to fret. Include client reviews on your site – statistics say 72% of customers trust online reviews as much as personal recommendations from real people.
Rebecca Elliott has a beautifully populated press page full of great publications.
We hope that these tips have inspired you to get out there and start building – let us know how they work for you!
Check out Make Your Website: Fitness and Personal Trainers, and stay tuned for more tips in our “Make Your Website” series!