Connecticut Cookie Company bakes up delicious treats made with the best ingredients that look so decadent, they practically sell themselves! Site owner Andrea Greene reached out to us for design feedback because her business was featured on “Good Morning Connecticut.” Due to the media attention it was crucial for her products to be showcased beautifully. She needed to ensure that the traffic her television appearances were driving to her website could be converted into direct sales.
Our design team wrote a comprehensive review of her website with suggestions to improve her website navigation, add Call to Action buttons to buy all the mouthwatering goodies featured on her homepage and increase the visibility of her social media presence.
Andrea asked our team to implement all the changes suggested in her design review which we did while maintaining a clean and modern design. We also expanded upon the pink, white and grey color scheme that was already associated with her brand. Working through ideas together, we updated her logo, created a custom banner, added a subtle textured background image and removed the business logos that were drawing focus away from her products. “Communication was simple and clear with quick results.”—Andrea Greene
An SEO specialist worked to optimize the content on the Connecticut Cookie Company website, added metadata to each page and alternative text to the images. Andrea reported that the positive impact the SEO implementation had on her business led to their “best cookie year yet!”
We wish Andrea sweet success in all her baking and entrepreneurial endeavors!
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