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6 key metrics for measuring the success of your blog

Here’s the scenario, you’ve heard creating a blog is a great way to promote your website, so you go ahead and take the leap. You’ve invested a lot of time into creating some really great content, but you’re now stuck as you’re not sure how well it’s doing. In this post, we will take you through seven key metrics you should be keeping an eye on to measure  the success of your blog.

1. Unique visitors
The most basic blog metric to track is how many unique visitors your blog is getting. Tracking this metric will help you understand how many people are actually seeing your content. If your numbers are low, invest time in promoting your blog and its content, making more people aware of it.

2. New vs Returning visitors
A great way to measure the success of your blog is to monitor the percentage of new and returning visitors to it. The higher the percentage of returning visitors, the more that readers are finding content your content appealing. A high percentage of new visitors implies that your promotional efforts are attracting new readers, which could ultimately become leads for your website.

3. Traffic from search engines
Blogs are a good way to increase your search engine visibility. Regularly creating fresh new content will help with your sites search engine optimization. This means traffic from search engines is a key blog metric you’ll probably want to keep track of. If you are noticing that traffic from search engines is low, try to cater you content more around the terms people are actively searching for. With the help of our SEO scanner, you can easily fix website errors and learn where to put keywords on your website – all of which can help your ranking.

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4. Pages per visit
Another important blog metric to track is the number of pages a reader views each time they visit. This is a great indicator on how interested readers are with your content. In addition, you could also look at the average length of time they stay to measure engagement. If blog readers are staying on the blog for long amounts of time it could easily to be assumed that your visitors are engaged and actively reading your blog’s content.

5. Social interactions
Just as important as the amount of visitors your blog receives and the amount of time they spend on it, is how your readers interact with your blog once they’ve landed on it. Social interactions, such as the number of comments your posts are receiving or the number of times your articles have been shared on social media (Facebook, Twitter etc.), are good indicators of whether readers are interested in your content. In addition to looking at social interactions as a whole, try looking at individual posts. This will help you to understand which types or articles in particular readers are enjoying. Social interactions are also a good indicator of how much visibility your blog is getting.

6. Referrals to your website
Where visitors go after they have been to your blog is another important metric to track. If you have created a blog as a way to promote your website, looking at the number of referrals from the blog to your website is great metric to assess how successful your blog is.

Identifying and keeping a close eye on your key blog metrics will help you to measure how successful your blog is. Analytics tools such as Google Analytics and SiteWit are easy to use and will help you to track a wide variety of metrics.

Already have a blog? What metrics are you tracking and what tools do you use? Tell us by commenting below.

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