These days, with tons of tools readily available to small businesses making our lives that little bit easier.
In this article we give you the low down on three tools–one that helps to attract new leads, one that drive sales and one that gains audience insight. Each of these tools share the same common goal: To help small businesses succeed online.
Let’s take a look at them in more detail.
Here at Yola, we’re big fans of SiteWit. So much so that we’ve partnered with them to give our users access to free web analytics. SiteWit gives insight into the traffic that lands on your website. The analytics they provide is displayed in a clear, comprehensive dashboard and will give you important data such as:
- Which keywords are driving traffic–both paid and organic
- The sources of your web traffic (i.e. where it is coming from)
- The geographic regions where web visitors are located
Obtaining this kind of information can be extremely helpful to your business. For example, once you understand which sources are driving qualified traffic that converts (whether it be social media, paid search or an eBook), you can shift your marketing to attract more profitable traffic.
As well as the premium analytics, SiteWit also offers an easy way to start a Search Engine Marketing campaign. Paid Search can be time consuming to set-up and maintain. In addition, if you don’t have time set aside to manage your campaigns, then they may not be as effective as they could be.
This is where SiteWit comes in–for $50/month you to build a paid search campaign within SiteWit, where they will manage it for you. In addition, SiteWit automatically optimizes your campaigns for you. This tool will work out the best combination of keywords and will bid on them for you, giving each of your campaigns the highest chance of engagement and monetary return.
Summary: Use SiteWit to learn about your web traffic and advertize your site on search engines to attract new customers.
2. Mad Mimi
Email Marketing delivers an excellent return on investment, helping you nurture leads and drive more sales. Compared to other marketing channels, it is cost effective as well.
Mad Mimi offers a tool to make Email Marketing simple, affordable and fun. In addition to offering a wide variety of modern looking templates that are fully customizable, Mad Mimi also offers a way to collect email addresses from prospects with an online form that can be embedded on your website. If you’re just starting out with email marketing, you can take advantage of their free plan, letting you store 2,500 contacts and send 12,500 emails per month.
Once you’ve launched your first campaign, you can use Mad Mimi to see how many people have opened and clicked on your campaigns as well as how many have unsubscribed.
Summary: Use Mad Mimi to create good looking marketing emails and drive sales through email marketing campaigns.
The final tool that we’re featuring is Survey Monkey. Survey Monkey allows you to easily create online surveys to send along to leads and customers. Their basic tool allows you to create a simple survey with 10 questions and collect 100 responses for free. They offer a variety of question types, such as rating scales, multiple choice or open ended questions to get just the information you’re looking for. Once you’ve built a survey, it can be sent to your audience via link (which you can embed in a Mad Mimi email campaign), or you can share it across social channels or embed it in your website.
Once you’ve created and distributed your survey, the results are collected in real-time within the tool. You can then analyze the responses using their various graphs and reports.
Survey Monkey gives you the opportunity to gain insight into your audience. It could be used to understand what content your leads are interested in, or to create customer satisfaction surveys to send to customers after they have completed a purchase. Whatever you choose to use surveys for, they are sure to give you insight, helping you make well informed decisions about your business.
Summary: Use Survey Monkey to easily create customers surveys that will help you get to know your audience better.
Have you tried using any of these tools? Tell us know in the comments below if you how they’ve benefited your business.