Author Archives: Nmachi Jidenma

About Nmachi Jidenma

Skilled business development professional with strong experience in launching global technology products in African markets, forging partnerships and building passionate developer communities.
Site Building Advice 0

Adding background textures to your website

Background textures are a great way to improve the look and feel of your website. Many small businesses fail to customize how their sites look beyond the offerings of a standard template. As a result, many small business websites end up looking the same with very little differentiating them apart from the text information on their sites. Think about it, would you like your business website to be forgettable or … Read more

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Site Building Advice 0

Why having a website is imperative for the holidays

November is upon us. Thanksgiving and the excitement of Christmas is around the corner. Are you preparing your business for the holidays? Online holiday sales would be a great way to give your business a revenue boost before the end of the year. What better way to reward your customers for their loyalty than with exciting promotions, discounts and giveaways? This year, retailers are predicting an over 20% revenue boost … Read more

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Site Building Advice 0

How to choose a font that represents your brand

Very few small businesses appreciate the power of choosing the right font for their brand. Most small businesses stick with whatever default option they find and miss out on a great opportunity to make their business stand out from the competition. Knowing which typefaces are most engaging for online visitors can mean the difference between engaging your customers and losing their attention. Some typefaces give off a pleasant aura to … Read more

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Site Building Advice One Response

How to find and use images for your website

There’s nothing like a captive image to bring life and excitement to your website. Images are a great way capture the interest of your site visitors and illustrate your company’s value proposition in a way that is memorable and endearing. Already, when you set up your Yola site, you get preloaded images on your default site template to help you tell your business’ story in a more compelling way. But … Read more

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Promoting Your Website One Response

How to advertise your business online through SEM

As a website owner, one key question you probably find yourself thinking about often is how to drive leads and customers to your site. Search Engine Marketing (SEM) provides an effective channel for advertising your business online and gain visibility to customers through search engines like Google and Bing. What makes SEM great is the fact that you can monitor the ROI on your campaign a lot more accurately than … Read more

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