Soup up your SEO with Hot Rod Linking (Part 2 of 2)
In the first part of “Hot Rod Linking,” we talked about why linking is vital to SEO efforts along with some basic introductory linking strategies. In this part, we’ll look at some advanced linking strategies.
More ways to soup up your linking
Here are some advanced link building strategies:
Internal Linking: By linking between pages within your website, it not only helps search engine spiders see your entire website; it also helps your site build relevance in the eyes of both human readers and search engines. When you add internal links, here are some things to keep in mind:
- Links should incorporate the keywords/phrases you’re optimizing for.
- Placing links inline with your content helps increase relevancy.
- Your site should include a site map, and each page should link to your site map.
- For graphical navigation, such as buttons, ALT tags help search engines see them.
Interaction: One reason why the Internet is so powerful is because it lets people interact in a virtual space. Interacting with fellow Web users means that you can meet them in the online communities where they spend time. Adding a blog to your site, adding links to blogs or other sites related to your site is a way to interact with like-minded individuals and potential customers. For example, if you’re selling antique car parts, linking to car clubs’ sites or adding a blog that features a restoration project can get users to interact with other hobbyists who are interested in buying your parts.
Image Links: If your site has images to partners, vendors, or clients, making the images link to their sites is a way to get links, as well as to establish credibility, particularly if these are well-known names.
Hot rod your efforts with online linking tools
Keep in mind that these tools are best used as guidelines, not absolutes, to help you come up with ideas or get a rough idea of how your linking efforts are going.
- SEO Book offers a set of linking tools at http://tools.seobook.com/link-tools/.
- The SEO Company also offers 136 linking tools at http://www.seocompany.ca/tool/seo-tools.html.
Top online resources about linking, part 2:
Here are more tried and true linking resources out there to help you get started on linking:
- http://www.beanstalk-inc.com/articles/seo/internal-linking.htm
- http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Internal-Linking-Thinking-Inside-The-Box/
- http://www.seobook.com/archives/001792.shtml
- http://www.sitepronews.com/archives/2005/nov/7.html
- http://www.smallbusinesssem.com/small-business-reputation-management/1230/
- http://www.searchenginejournal.com/natural-seo-faq-linking-in-and-out/6508/
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Many thanks. I am definitely looking for items and info about web site search engine optimization. You never know where you may find a great new tactic (well, new to me at least). Although there are always essential Search engine optimisation methods, a little tweak here and there, and your site can get a lot better search rankings. If you work with WordPress using right plug ins as well as a good premium theme will help your Seo. Additionally it is essential to keep up to date with the modifications in search engine algorithms.All the best