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Promoting Your Website

SEO, SEM and PPC: An Easy Intro for Small Business Part 1

You’ve heard these acronyms flying around. But what the heck are they? Why do they matter to you as a small business or website owner? They matter because we live in a world where Google is a verb (not just a company).
The Internet is the first place most people, including your potential customers, will go to search for anything they’re looking for. The bottom line is that you want them to find you!

Building a Content Calendar for Social Media

Wherever you look for small business marketing, content calendars, or social media how-tos, you’ll notice a common thread – content. Every article, whitepaper, blog, e-book and more will tell you that it’s all about content. You’ll read buzzwords such as “content is king” and “content strategy” and “social media content calendar.”

5 Ways to Get More Repeat Online Purchases

It tends to be easier and cheaper to encourage existing customers to buy again from your online store than it is to acquire a new customer. Check out these five ways to get more repeat online purchases.