Whether you’re running a small business, offering local services, or building an NGO website, the way your site looks and feels can make a huge difference. It’s often the first impression people get of what you do. But don’t worry, thanks to website builders like Yola, creating a professional-looking website isn’t rocket science. Many best practices and design trends are already baked into the builder.
Still, knowing what’s trending and why it matters can help you make smarter choices as you build your pages. Even a few small tweaks can make your site look current, trustworthy, and more inviting.
Here are five web design trends for 2025 that are easy to implement and have a significant impact.
1. Bold fonts and clear messaging
Forget tiny text or overly fancy scripts. In 2025, it’s all about big, readable, and confident fonts. People skim websites fast, so your headlines need to say who you are and what you offer, clearly and quickly.
Try this: Use a strong, easy-to-read font for your homepage headline. Keep it short and direct, something like “Local Plumbing Experts You Can Trust” or “Affordable Therapy Services in Downtown LA.” Pair it with a smaller subheading for extra detail. If you’re not sure about the wording, Yola’s AI Text Assistant can help you write the best text.
2. Mobile-first design
More people browse on their phones than on computers, and that’s not changing. So even though you’re building your site on a desktop, it needs to look and feel perfect on mobile.
Good news: Yola’s templates are mobile-responsive out of the box. But it’s still worth checking how your layout, images, and buttons look on a smaller screen.
Try this: Preview your site on mobile. Is the text too long? Are buttons easy to tap? Would a visitor know what to do next, like book a service or call you?
3. Subtle animation and movement
Animation used to mean flashing banners and pop-ups (yikes!). These days, it’s much more elegant—like a photo gently fading in as you scroll or a button that reacts when you hover.
These small touches make your site feel modern and alive, without being distracting.
Try this: Use block animations sparingly to guide attention. For example, have your service list or testimonials fade in as someone scrolls down the page. With Yola’s tools, it’s as simple as selecting a setting from the block editor.
4. Authentic photos (not just stock)
People want to see you, not just generic smiling faces. While stock photos still have their place, mixing in authentic images of your team, your workspace, and your real product builds trust.
You don’t need a pro photographer. A few well-lit phone photos can go a long way.
Try this: Replace one or two stock photos on your homepage or About page with real shots. If you’re camera-shy, even a photo of your tools, office, or behind-the-scenes work adds a human touch.
5. Conversational, human-friendly text
Gone are the days of stiff, formal website copy. In 2025, people want real talk. That means using clear, friendly language, just like you’re explaining what you do to a neighbor.
This trend goes beyond design, it’s part of your site’s feel. And it’s especially helpful for small businesses and nonprofits trying to build real connections.
Try this: Look at your homepage or service descriptions. Could they be simpler? More natural? Swap “Utilizing strategic solutions to enhance operational outcomes” for “We help you get organized and grow your business.”
Ready to build a trendy website?
Web design doesn’t have to be overwhelming. With Yola’s website builder, you get modern templates and easy tools that already follow many of these trends. All you need to do is add your content and a bit of personal flair.
So whether you’re a solo yoga teacher, a dog groomer, or running a local charity, you’ve got this.