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Site Building Advice One Response

The Blame Game and Your Small Business Website

Article written by Megan Totka, Chief Editor for ChamberofCommerce.com. Small businesses today have plenty on their plates. The challenges and roadblocks faced by modern SMBs are seemingly innumerable; from finance to legislation to something as simple as the office coffee pot going on the fritz. Oftentimes such challenges come when we are least prepared for them. An emerging challenge for SMBs over the course of the last decade comes in … Read more

Site Building Advice 0

5-minute website fixes: Adding a favicon to your site

You wake up this morning, stumble out of bed and start your morning routine. Slippers? Check. Breakfast? Check. Coffee? Check. With everything in order on this typical Friday, you login to your computer and casually browse the Internet, catching up on the hot topics you may have missed in your slumber. First stop: CNN. You type in the URL and upon page-load, something catches your eye that you’ve never noticed … Read more

Promoting Your Website 0

Is paid search really worth it for small businesses?

Paid search, pay per click (PPC), cost per click (CPC), search engine marketing (SEM), Google AdWords, lions, tigers and bears… oh my. What does it all mean? Simply put, paid search is when you buy keywords and create ads that will show when someone searches for those keywords. Paid search can be a great tool for small businesses when done right. It will put your business in front of people … Read more

Site Building Advice 0

Determining the goal of your business website

Considering and defining the main goal of your website is one of the most important tasks of site-building. Before you start thinking about color schemes or copywriting, you should first work out what you hope to achieve by creating a site. Think of your favorite websites. Sites you consider to be “good” are likely ones that have been well thought out with clearly defined goals. Why are website goals important? … Read more

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