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The secret to converting website visitors into customers

Searching for products, services and businesses online has become commonplace, and small businesses need to see website visitors as more than just window shoppers. We spend a lot of time and effort to get traffic to our site, what is the secret to getting website visitors to convert into customers?

The trick is to view your website as more than a place for people to get your contact information. It’s a place where you can collect sales and leads. In order to do this, you must first shift your perspective and second provide information for this purpose.

Ask yourself: What do I want a visitor to do when they get to my website?

Some answers will be:

  • Fill out a request for a proposal or quote
  • Buy a product
  • Call my office for an appointment
  • Schedule an appointment or book a class from my website

Whatever the answer is for you, having a clear definition of the action you want the visitor to take will help you plan or reorganize the content on your website. In this case, website navigation becomes very important in how you display your content and move your visitors from page to page.

You want to make it dead simple and intuitive. Place contact forms, phone numbers and purchase information in easy-to-find places on your website. And be clear what you want them to do next.

Repeat and repeat again. People tend to not read everything; so the more places you add your message, the better. You can always say the same thing, but in a different way. Be sure to highlight your key message and don’t be afraid to state it over and over again. Remember, you want to drive your website visitors to the desired action.

The biggest secret to converting website visitors into customers is to track and repeat. Constantly looking at what works on your website and what doesn’t will help you fine tune your website. You can use this information to also make any necessary adjustments in order to capture the most number of leads and sales from your website.

Good luck and let us know how this worked for you.

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