Tag Archives: sem

Site Building Advice 0

Choosing a domain name with a business keyword

Choosing a domain name for your business website is an important step in the website building process. Not will it make your site look more credible, but it will also help with name recognition, and is a great way to brand your business. Most businesses tend to choose a domain that matches their business name, however it may be more beneficial for site traffic if you choose a domain that … Read more

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Promoting Your Website One Response

How to advertise your business online through SEM

As a website owner, one key question you probably find yourself thinking about often is how to drive leads and customers to your site. Search Engine Marketing (SEM) provides an effective channel for advertising your business online and gain visibility to customers through search engines like Google and Bing. What makes SEM great is the fact that you can monitor the ROI on your campaign a lot more accurately than … Read more

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Promoting Your Website 4

SEO, SEM and PPC: An Easy Intro for Small Business Part 2

Last week, this series started off with an introduction to SEO, now we’ll help you get acquainted with SEM and PPC. Since you’ve optimized your site, now it’s time to actively recruit customers. You can do this with paid search, or online advertising. When you search for something using a search engine, whether that’s Google or Bing, there are two kinds of results: there are the organic results (free) and … Read more

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