How to make a golf club website that fills tee times

TL;DR: How to make a golf club website

This guide covers the domain, a starting template, and the six pages a visiting golfer opens, which are the course, the green fees, membership, coaching and one obvious way to reach you. Yola website builder has ready-made Services and Pricing blocks, so a shoulder season rate change is an edit you make yourself between customers. It also covers what photographs well on a course, which is the signature hole in late light and a green in condition rather than an empty fairway at noon.

The second half is about filling the sheet. You add a tee time inquiry form asking for the date, the time window, the number of players and whether they need carts, or you integrate the tee sheet you already run, since Yola has no native booking and a submission is an inquiry rather than a held time. Then you show what the club can honestly claim, a PGA professional on staff, a course rating and slope, the architect and the year it opened, and you keep a fixtures and course status page current by hand so nobody drives out to a course closed for aeration. Claim a Google Business Profile under "Golf course" and the searches start finding you. Work through the ten steps and a group comparing green fees at three clubs on a Thursday night can price yours, see it, and send you the date they want.

What to include

Top features of a golf club website

How to make a golf club
website in 10 steps

Your domain is what somebody reads off a scorecard or a road sign and types later that evening. Use the club's name the way it is written on the sign at the gate, and take the .com while it is free, because that is what people assume and try first. Plenty of clubs share a name with a club two states over, so putting the town on the end is normal and it helps, as long as you use the same wording everywhere else.

Leave out hyphens and numbers. Somebody hears a course recommended over a beer on the terrace and types it the next morning, and both of those get dropped on the way. Whatever you register then goes on your Google Business Profile, the scorecard, the signage and any state association listing, spelled the same way each time.

You can search for and register the name inside the Yola website builder while you are putting the site together, and annual plans include a free domain for the first year.

None of this needs code. Yola lets you edit text, swap photos and move sections yourself, the same way you edit a document, and that matters here because a rate card changes at least twice a year and the person changing it is usually the one running the pro shop.

Answer a few questions about the course and who plays it, and Yola's AI Website Builder hands back a first draft to work from. The free plan has basic AI and the full set of AI tools sits on the paid plans, so treat whatever comes back as a starting point and check every line about your rates, your visitor restrictions and your opening hours against what is true today. Hosting, an automatic SSL certificate and automatic backups come with the site. Starting from a template that already has a gallery, a pricing layout and a contact form means you are editing a page rather than designing one.

Start from a template

Golf club website templates

Six pages carry nearly all of it, and two very different people open them. One has never played the course and is deciding between yours and two others for Saturday morning. The other lives three miles away and is working out what joining would cost.

Keep the set small on purpose. A club site that sprawls into a page per committee goes out of date faster than anybody can keep up with, and the six below are the ones people actually open.

Build these first, then add anything else once the site is live:

This is the page a visiting group opens first, and on most club sites it is the hardest one to find. Four golfers comparing three courses on a Thursday night are running a price comparison, and a club that answers with call the pro shop for rates has dropped out of that comparison before anybody picks up a phone. Publish the figures.

Green fees are not one number, and the way they move is the part only you know. Weekday and weekend are different. So is the twilight rate, and the hour it starts at drifts through the year with the light. Nine holes is its own price rather than half of eighteen. A cart is either in the fee or it is not, and if it is not, say what it costs and whether that is per cart or per player. Shoulder season and winter rates are usually lower and usually come with winter greens or mats, which a visitor would much rather read on the page than discover on the first tee. Members bringing guests pay a different figure again. Societies and group days have a minimum number and often a package with food in it. Every one of those is a real question somebody would otherwise phone the shop to ask.

Put the date you last changed the rate card on the rate card. A figure with no date behind it gets checked by phone, which costs you the exact call you published the page to avoid, and a figure that is quietly six months old costs you an argument at the counter. Two lines fix both: the season the rates cover, and the date you last edited them.

Say what each fee includes and what it does not. Range balls, a cart, a locker, food in a society package, and whether a visitor rate gets you onto the course at the weekend at all or only after a certain time. The restrictions matter as much as the price does. If visitors cannot play before eleven on a Sunday, that belongs beside the Sunday figure rather than in a paragraph somewhere further down.

The rest of what the club sells sits in the same list. Membership categories with the joining fee, lessons with the pro, club fitting in the shop, the clubhouse for a wedding or a wake. Services and Pricing are both ready-made blocks in Yola, so this is a grid you fill in rather than a layout you build, and changing a figure when the committee agrees the new season takes about a minute.

The photograph that sells a round is the signature hole late in the day, with the light across the fairway and shadows in the bunkers. Shoot it from the tee, or from an elevated point where the shape of the hole reads, in the hour after sunrise or the hour before sunset. That is the frame somebody screenshots and sends to the other three.

An empty fairway at noon, shot from ground level, sells nothing. It is flat, it has no depth, and every course in the state has that same picture on its site. Shoot instead a green in condition, close enough that the cut shows, the view from the elevated tee where the hole opens up, the clubhouse from the eighteenth with people on the terrace, and the practice ground with its mats and target greens, because a society captain wants to know there is somewhere to warm up.

Name the image files for the hole and the course rather than leaving them as camera numbers. pine-ridge-golf-club-hole-7-green.jpg tells a search engine what it is looking at, and IMG_2213.jpg does not, so repeat that wording in the alt text as well. Do it while you upload, since renaming two hundred files later is a job nobody ever gets round to.

Yola's ready-made Galleries block holds the set, and on a paid plan you can lay out a custom gallery with the Custom code block and fill any gaps from 10M premium stock images and 1M premium icons until your own shots are in. Drone footage is video, and Yola does not host video, so a flyover goes on your usual video platform and gets embedded on the course page. One good flyover per nine is plenty.

Yola has no native booking, so a tee time on your site arrives as an inquiry rather than a confirmed slot. For a lot of clubs that is closer to how the sheet already works, since somebody is checking a visitor request against the medal, a society day and the greenkeeping program before they give anyone a time.

Six fields do it. The date, the time window they want rather than an exact minute, the number of players, whether they need carts, a phone number, and a handicap or home club where your visitor policy asks for one. The time window saves the most back and forth by a distance, because a group that says any time between nine and eleven can be fitted around the members, and a group that asks for 9:40 usually cannot. The contact form is customizable rather than pre-made, so you choose exactly which fields appear, and the Forms block help article walks through setting one up.

Yola sends an automatic confirmation the moment somebody submits, and the wording of it is worth an extra minute. Say the request has arrived and that you will confirm a time, never that the time is held. Then come back the same day, because the group that emailed you at nine in the evening emailed two other courses at the same time, and whoever answers first usually gets the round.

If you already run a tee sheet, and most clubs do, that stays what it is: a third-party system you integrate, linked or embedded where your provider supports it, rather than something the site itself provides. Keep the wording on your own page honest about which one a visitor is using. A live sheet gives them a time, and your form gives you an inquiry to answer.

Golf has no state license to hang on a wall, and it has plenty of voluntary credentials that mean something to the person reading. Write this section as what your club actually holds, worded the way the issuing body words it, and leave out anything that does not apply to you.

Split it by who is reading. A visiting golfer is looking for the course rating and slope, the architect and the year the course opened, and some sign that the greens are in the hands of somebody who knows what they are doing. Somebody shopping for lessons wants the pro's qualification and who awarded it. Put the first group on the course page and the second on the coaching page, rather than collecting all of it on an About page nobody opens.

None of this is a marketing claim, so state what is true and stop. A club with a course rated by its state golf association, a superintendent in the GCSAA and a PGA professional teaching three days a week has plenty to say. A nine hole municipal course with none of those has its own answer, which is the price, the condition and how quickly somebody can get out, and that is worth more than a badge it does not hold.

A golf year is full of dates that decide whether somebody can play, and almost all of them are invisible from outside the club. Open competitions, society days, member events, junior camps, the week the greens are hollow cored, the morning the frost delay lifts, the date winter greens come into play. One page carrying all of it answers the question the pro shop otherwise answers twenty times a week.

Every entry needs the date, what it is, what it does to the course and how somebody takes part. A weekend open needs the entry fee and the closing date. A society day needs the minimum number and the package. An aeration week needs the days the greens will be slow and whether the course is open at all. A frost delay needs one line at the top of the page that morning and nothing else.

A stale closure notice is the one that really costs you. A four ball that drives an hour to a course shut for maintenance does not check your site again, and they tell the rest of the society. Yola has no events or calendar block, so this is an ordinary page you edit by hand, which suits a golf year better than it sounds. The fixture list is set months ahead and gets typed once. The only thing that moves daily is the status line at the top, and that is a few words.

Leave past dates up rather than clearing them out. A year of opens, society days and junior camps is what a society captain scrolls through before getting in touch, and it answers the thing they were going to ask you anyway, which is whether the club runs group days properly. Entering a competition or holding a society date still goes through the inquiry form like anything else, because the page is a page and nothing on it takes a payment or reserves a place on its own.

Two different searches bring golfers to a club, and they behave nothing alike. One is somebody already nearby typing golf club with a city on the end, which is the map pack, those three listings with the little pins at the top. The other is a group planning a weekend weeks ahead, typing golf green fees with a city on the end, which is an ordinary blue link and a page somebody had to sit down and write. Yola's SEO Optimized Website capability covers the technical side of your pages. The wording is yours, and the profile is work you do on Google.

Before you tell anybody the site is live, open it on a phone the way a golfer will, standing in a car park on one bar of signal. Tap the pro shop number and check it dials. Send yourself a tee time inquiry and read the confirmation that comes back. Time how long it takes to get from the home page to a green fee figure, and if that is more than one tap, move it up.

Yola sites are mobile optimized and responsive, so the layout adapts between phone and laptop on its own, and every site gets an automatic SSL certificate and automatic backups. Check page speed on the pages doing the work, which are home, the course and green fees. A hole by hole gallery of full size photographs is usually what slows the course page down, so resize them before they go up.

After launch the upkeep is small and seasonal. The status line moves in the morning when there is frost or maintenance on. The rate card changes when the season does, and the date underneath it changes with it. Fixtures go up once the committee sets them, and new photographs go on after a good evening on the course. Ten minutes a week covers most of it, and a site that keeps moving holds its search ranking better than one left alone since last spring.

Common golf club website mistakes to avoid

The same few things go wrong on club sites, and each one costs you either a visiting four ball or a society day.

How much does a golf club website cost?

On Yola the site starts free, and a paid plan is $9.95/mo once you want your own domain, more pages and the full AI tools. Annual plans include a free domain for the first year. Set against what one visiting four ball pays in green fees, a year of the site is a rounding error on the shop till.

Paying somebody else to build a comparable site often runs from a few hundred to a couple of thousand dollars, depending on how much design and photography goes into it, and changes afterwards usually carry a fee of their own.

That second number is the one that matters for a club. Your rate card changes with the season, the twilight hour drifts through the year, the fixture list gets rewritten every winter, and the course status changes on a frosty Tuesday morning at half past seven. If every one of those edits is an email to an agency, you either pay each time or you stop asking, and the page quietly stops being true. Doing it yourself means the winter rates go up the day the committee agrees them.