Search engine optimization is a game that can be hard to understand for most small business owners. Even if you understand it, it can be… Read More »Getting Your Site Ranked by Google: Working Smarter, Not Harder
Promoting Your Website
It’s been recently reported that 81% of small and medium-sized businesses use social media for growth. As well as the obvious marketing opportunities, social media… Read More »The social dilemma: Dealing with customers publicly on social media
As of September 2013, 73% of online adults used social network sites. Although sites such as Pinterest and Instagram have been growing in popularity, Facebook… Read More »5 stats to make you rethink social media marketing strategy
Last week we gave some tips on adding metadata to your website. One recurring theme when deciding on your metadata is to include the main… Read More »Keyword Stuffing: What it is, and how to avoid it
With the economy fighting its way back after the recession, the main focus of most businesses is to keep their heads above water. A critical… Read More »Using public relations to promote your business
Metadata, as defined by Merriam-Webster, is data that describes other data. As vague as it sounds, when it comes to the Internet, it’s anything but.… Read More »3 key tips to adding in your site’s metadata
Paid search, pay per click (PPC), cost per click (CPC), search engine marketing (SEM), Google AdWords, lions, tigers and bears… oh my. What does it… Read More »Is paid search really worth it for small businesses?
If you’ve built a website and started to learn about SEO, you are probably familiar with the term alt text. Put simply, alt text (also… Read More »What is alt text, and why do your photos need it?