In marketing, a touch, or touchpoint, is when a person meets a communication strategy. Here we detail six ways to touch your customers without being overbearing.
Paid search, pay per click (PPC), cost per click (CPC), search engine marketing (SEM), Google AdWords, lions, tigers and bears… oh my. What does it… Read More »Is paid search really worth it for small businesses?
Choosing a domain name for your business website is an important step in the website building process. Not will it make your site look more… Read More »Choosing a domain name with a business keyword
Last week, this series started off with an introduction to SEO, now we’ll help you get acquainted with SEM and PPC. Since you’ve optimized your… Read More »SEO, SEM and PPC: An Easy Intro for Small Business Part 2