The 5 best white-label website builders

If you're an agency, reseller, or enterprise shipping websites to clients under your own brand, Yola is the white label website builder to look at first. White label here means the whole stack is brandable: the website builder, the help center, human support, the online store, and the sites management dashboard. Your client works in what looks like your product and never meets the platform behind it. You configure the branding once at the account level, and the websites your clients are handed can be edited without code. Yola is built for companies selling websites as a service at volume, and it's sold on a custom contract.

What setting up your Yola site actually looks like

Setting up a client website begins on a template instead of an empty canvas, and the AI-assisted setup produces a first cut of the pages once you answer a few questions about that client's business. So the first meeting opens with a real website on screen rather than a mockup of one. The rest of the job is putting their words and their photos in place of the drafted ones, and the contact form is customizable, so it collects whatever they need before quoting a job, with inquiries arriving in their inbox.

Then you hand it over, and that is where the white label part does its work. The editor your client logs into can carry your logo and colors instead of Yola's, and it's made for people with no technical background, so a handover is a short walkthrough rather than training. What we can't tell you from a yola.com page is what becomes of that website if the arrangement ends, because the arrangement isn't published anywhere, so put that answer in the contract you sign.

What makes Yola a white label website builder

Two things decide it for a reseller, which are whose brand sits on the editor and how little the person you hand it to has to learn. The figure beside this block is Yola's own published plan, and Yola tells us the white label arrangement is priced separately on its own contract, so it isn't what a reseller pays.

• Your logo and colors on the editor
  Yola tells us any company can put its own logo and colors on the editor and present it as their own.

• Drag and drop editor
  Your client picks a widget up and drags it, and the layout doesn't break where it lands.

• AI Website Builder
  Describe the client's business in a few answers and a whole first website gets drafted.

• Ready-made blocks
  Galleries, services, pricing and contact blocks arrive already designed, so a client website isn't waiting on design work.

• Automatic SSL certificate
  Every website you sell gets an SSL certificate without you arranging one.

Who benefits most

Yola works best for a reseller who wants their own brand on the editor and clients who can update their own website without calling.

Duda is made for the people who sell websites rather than the people who own them. Its own account of itself puts a team looking after other people's sites first, with shared editing, access for the client and your branding on the tool. Its white label page goes further than anyone else's here, saying the builder can carry your logo, your colors and your domain, so Duda's name never reaches the client. It is also the one offer on this page you can read in public before you talk to a salesperson.

Two things hold it back. That branding lives on the White Label or Custom plan, so the figure in the price column belongs to a cheaper plan carrying no brand of yours, and the only way in without paying is a 14-day trial. Duda describes itself as priced for professionals instead of a solo owner, and nothing we could read says what becomes of a client website once you move off it.

Duda's best features as a white label website builder

Duda is judged here on what a client meets once the editor changes hands, and these are the parts that decide it.

• Drag-and-drop editor
  Pages are put together by dragging, which is what the client meets under your brand.

• Edit by device
  The layout can be adjusted per device instead of taking one automatic result.

• Developer mode
  Code goes in when a client asks for something the editor doesn't cover.

• Content import
  A client's existing content comes in rather than being retyped.

Who benefits most

Duda works best for an agency that wants the white label terms written on a public page and its own domain on the builder.

At heart Webflow serves designers and developers, which for a studio is the whole appeal. You work visually instead of writing code, the output is clean, W3C compliant HTML and CSS, and each screen size can be controlled on its own. Nothing here begins as a template, so a client website needn't end up looking like one.

On the brand question the answer is now a plain no. Webflow's help pages say editor whitelabeling belonged to the legacy Editor, and Webflow retired that Editor on 4 August 2026, so there is no supported way to put your name on the editor a client logs into. Its own record also says weeks rather than an afternoon, and calls it the hardest builder here for a beginner, which is your team's hours before a client sees anything.

Webflow's best features as a white label website builder

The brand controls are gone, so what's left to weigh here is the website you deliver and the editor you can still let a client into.

• Intuitive website editor for clients
  A client can be given editing access, under Webflow's name rather than yours.

• Build CSS grid-powered layouts visually
  You build the grid on screen, and real CSS is what gets published.

• Clean, W3C compliant HTML and CSS
  What a client inherits is markup that follows the standards.

• Custom 301 redirects
  A client's old page addresses can be pointed at new ones during a rebuild.

Who benefits most

Webflow works best for a studio that builds and maintains every client website itself and doesn't need its name on the editor.

Framer arrives from the design-software side of the business. It's quick for anyone whose working day is already spent in design tools, the editor arrives with animation and reusable pieces inside it, and hosting and publishing are looked after, so a polished marketing site for a client can go up fast.

For a reseller two problems are on the record. Framer's own agency page doesn't mention white label, so there's nothing published that puts your name on the editor. And Framer says a finished site can't be exported and taken elsewhere, so a client leaving Framer is a rebuild rather than a move. Billing also runs on four separate meters, which are people editing, AI use, visitor traffic and content items, so what a client website costs you moves with how it gets used.

Framer's best features as a white label website builder

Framer has no brand controls to weigh, so these are the parts that decide what a client ends up with.

• AI design agent
  A first draft of a client page gets made inside the editor.

• CMS
  A client's content sits in a structure instead of being pasted into pages.

• Localization
  A client website can run in more than one language.

• Core Web Vitals
  Page performance is reported inside the tool you already work in.

Who benefits most

Framer works best for a studio whose team lives in design software and is content for the platform's name to stay on the editor.

WordPress.com is the hosted side of the web's most widely used platform, and it's the one builder here that answers the second half of this page in public. Its own record says you own your content and can move the website to another company later without rebuilding it, which is exactly what a client asks when a working relationship ends. More designs and add-ons sit behind it than behind anything else on this page.

The brand question goes the other way. White label comes from third-party plugins in its plugin directory rather than from the platform, so you need a plan that allows plugins and the branding then rests on a plugin you install and keep current. There's more upkeep in general, since designs, add-ons and updates are yours on every client website, and help means articles and forums instead of a person until you pay for a higher plan.

WordPress.com's best features as a white label website builder

What counts here is where the branding actually comes from and what a client walks away with, and these are the parts that decide both.

• 50,000+ plugins
  The white label route lives in this directory rather than in the platform itself.

• Staging sites
  A client website gets changed on a copy first.

• Jetpack backups and restores
  A bad edit on a client website can be rolled back.

• Advanced design tools with CSS control
  The look can be pushed past the theme when a client asks for it.

Who benefits most

WordPress.com works best for an agency whose clients must be able to take the finished website to another company later.

Final recommendation

Yola is the white label website builder to pick if you want your own brand on the editor without building a platform to put it on.

White label covers two separate questions on this page, which are whose brand the client sees and what the client keeps once the arrangement ends. Just two of the five website builders here can put your brand on the editor at all, which are Yola and Duda. Webflow retired editor whitelabeling with its legacy Editor on 4 August 2026, Framer's own agency page doesn't mention white label, and on WordPress.com the branding comes from a third-party plugin rather than the platform. With Yola the editor takes your logo and colors, Yola tells us any company can arrange it, and the client you hand it to needs no code to keep the website current. One reader should buy Duda instead: an agency that wants the white label terms on a public page, its own domain on the builder, and a plan it can sign up for today, and Yola publishes none of that.

When to choose Yola

Choose Yola if you want:

When another builder might fit better

What to look for in a website builder

White label reads like a single feature and it turns out to be several separate arrangements once you ask who owns what. The part that decides it is rarely on the pricing page.

1. Which of your brand marks the editor carries. A logo and your colors is one thing, and the domain your client logs in at is another. Ask which of them the offer covers before you promise a client anything.

2. Whether the terms are published or private. An offer written on a vendor page can be read, compared and quoted back. An arrangement agreed in a conversation can't, so you need it in the contract instead.

3. Which plan the branding sits on. The branding is often on a higher plan than the price you see first, so work out what it costs per client website before you price your own offer.

4. What happens to a live website when it ends. Some builders say in public that a finished website can move to another company, one says plainly that it can't, and several say nothing. That answer is what your client will ask you for.

Our methodology

We compared five white label website builders on whose brand a client sees on the editor and what that client is left holding afterwards, reading each vendor's own white label page, its help pages and its published feature list, plus what Yola has told us about its own arrangement.

Feature counts didn't come into it. A long list tells you nothing about whose logo sits on the editor, or about what a client walks away with, and for anyone reselling websites those are the two questions on the table.

• Brand on the editor. Which of a reseller's brand marks can the editor actually carry, and is the domain among them?

• Where the terms live. Is the offer written on the vendor's own page, or does it come out of a conversation?

• Plan gating. Does the branding need a higher plan than the one the price column quotes?

• What the client is handed. Can the person you hand the editor to keep the website current without calling you?

• Moving a finished website. Does the record say a client website can go elsewhere, say it can't, or say nothing at all?

• Skill needed to run it. Does the tool expect a designer or a developer on staff before a client website can ship?

Every rating here comes from how a builder handles those tasks in real use, rather than from how long its feature list runs. Where a record said nothing, this page says nothing rather than filling the gap.