Frequently asked questions
Why is Yola ranked #1 for insurance agency websites?
It covers the three things an agency site has to do, coverage pages, visible credentials and a quote request form, with no design experience required. Pricing starts at $9.95/mo and the free plan lets you build and preview before you pay, which suits an owner testing whether a site brings in requests at all. The editor is built for business owners rather than developers, so the person updating it can be the person selling.
Does Yola have local SEO tools for an insurance agency?
Yes. You can edit page titles, meta descriptions and URLs yourself, so a homeowners page can be written around the way people in your town search rather than a generic label. Pages are also mobile optimized as standard, which matters because a lot of local searching starts on a phone. Give each line of coverage its own page and each one has a shot at ranking on its own terms.
Should I list every carrier I represent on my website?
List the ones you actually place business with regularly and keep the list current, because naming a carrier you dropped last year is the kind of small thing that costs trust in a first conversation. For an independent agency, the carrier list is often what tells a visitor you can compare options rather than sell one product. Put your state license number near it, since a careful buyer will look for both in the same glance.
What should my insurance agency website include to get more leads?
A page for each line you write, a credentials section with your license and designations, and a quote request form that asks for enough to price something back: current carrier, renewal date, and the vehicle or property details. On Yola the form is customizable, so you set those fields yourself rather than accepting a default name and email box, and Yola's help center walks through setting up the Forms block. Keep the form short enough that someone finishes it on a phone.
Can I update my carrier list and license information myself?
Yes, and you should expect to. Those are plain text on the page, so picking up a new appointment or renewing a license means opening the page, changing the line and republishing, with nobody else to wait on. It takes about as long as writing an email, which is the point: information that goes stale on an agency site is usually information that was awkward to change.
Can I start with a free plan and upgrade later?
Yes. Yola's free plan covers one website and two pages with basic AI, which is enough to put your main coverage lines and a contact form live and see what comes back, then you move up when you want more pages or your own domain. Among the others here, Wix has a free plan with Wix branding and GoDaddy has a limited one that can't connect a custom domain. Squarespace and Duda don't offer a free plan at all, just a 14 day trial.
How important is mobile optimization for an insurance agency website?
It matters more than most owners expect. Plenty of this comparing happens on a phone, often in the evening after a renewal notice lands, and a coverage page someone has to pinch and drag around gets closed. Yola sites are responsive by default, so the layout adapts instead of shrinking, and Yola's help center covers how to check your content on smaller screens. Test your own quote form on a phone before you call the site finished.
Why is Yola a better choice than Wix or Squarespace for an insurance agency?
Wix gives you more control over the layout and a larger set of add-ons, and Squarespace's templates look sharper on a credentials page, so neither is a bad choice. The difference is what the work costs you. Wix expects a second pass to fix the phone layout, and Squarespace asks $19.00/mo with no free plan to test on. For an agency where the owner maintains the site between appointments, Yola gets the same coverage pages and quote form up with less to learn and less to redo.