Tag Archives: online advertising

Promoting Your Website 4

SEO, SEM and PPC: An Easy Intro for Small Business Part 2

Last week, this series started off with an introduction to SEO, now we’ll help you get acquainted with SEM and PPC. Since you’ve optimized your site, now it’s time to actively recruit customers. You can do this with paid search, or online advertising. When you search for something using a search engine, whether that’s Google or Bing, there are two kinds of results: there are the organic results (free) and … Read more

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