Tag Archives: google adwords

Promoting Your Website One Response

Is paid search really worth it for small businesses?

Paid search, pay per click (PPC), cost per click (CPC), search engine marketing (SEM), Google AdWords, lions, tigers and bears… oh my. What does it all mean? Simply put, paid search is when you buy keywords and create ads that will show when someone searches for those keywords. Paid search can be a great tool for small businesses when done right. It will put your business in front of people … Read more

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Promoting Your Website One Response

How to advertise your business online through SEM

As a website owner, one key question you probably find yourself thinking about often is how to drive leads and customers to your site. Search Engine Marketing (SEM) provides an effective channel for advertising your business online and gain visibility to customers through search engines like Google and Bing. What makes SEM great is the fact that you can monitor the ROI on your campaign a lot more accurately than … Read more

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Promoting Your Website One Response

8 Must Dos for Small Businesses

Running a small business can be an exhilarating yet challenging experience. According to the U.S. Bureau of Labor Statistics, most new businesses disappear within the first two years of their existence. It’s difficult for a small business to move to the next growth stage. So what are the key factors and characteristics that differentiate the small businesses that make it past the crucial first two years of existence and those … Read more

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Promoting Your Website One Response

How to Make Paid Search Pay Off

How can you drive a high volume of traffic to your new Yola website–and do it right out of the gate? One of the most effective ways is a paid search campaign on one of the big engines, like Google or Bing & Yahoo. It can bring in visitors who are actively looking for the specific products or services you offer. Best of all, paid search can start driving people … Read more

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