Promoting Your Website 0

Google announces “Google My Business” to help businesses get found online and connect to customers

There are over 3.5 billion Google searches made daily. When it comes to the success of an online businesses, Google plays a critical role in helping them get found. Yesterday, Google announced another game changer for businesses worldwide – Google My Business. Google My Business offers a one-stop-shop for businesses to get found via Google Search, Google Maps and Google+. This makes it easier for businesses to update their business … Read more

Promoting Your Website 2

6 key metrics for measuring the success of your blog

Here’s the scenario, you’ve heard creating a blog is a great way to promote your website, so you go ahead and take the leap. You’ve invested a lot of time into creating some really great content, but you’re now stuck as you’re not sure how well it’s doing. In this post, we will take you through seven key metrics you should be keeping an eye on to measure  the success … Read more

Promoting Your Website One Response

4 Ways to Create Engaging Content Users Care About

With so much information readily available competing for readers’ attention, it’s important to create engaging content that benefits the end user. This will develop a loyal reader base, and in turn will gain more exposure once picked up by influencers within your industry. In this post we explore 4 ways to create engaging content that users care about. 1.  Do your research It may seem obvious, but asking your audience … Read more

Promoting Your Website 0

Gaining a Competitive Edge Part Two: Staying Ahead of the Competition

Last week we looked into how businesses can use SWOT analysis to identify their strengths and weaknesses are as well as auditing those of their competitors. This helps small business websites market to the strengths of their business and to the weaknesses of their competitors. In this post, we’ll take you through 5 things every small business can do to stay ahead of the competition. 1. Value existing customers Retaining … Read more

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