Promoting Your Website One Response

4 Ways to Create Engaging Content Users Care About

With so much information readily available competing for readers’ attention, it’s important to create engaging content that benefits the end user. This will develop a loyal reader base, and in turn will gain more exposure once picked up by influencers within your industry. In this post we explore 4 ways to create engaging content that users care about. 1.  Do your research It may seem obvious, but asking your audience … Read more

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Gaining a Competitive Edge Part Two: Staying Ahead of the Competition

Last week we looked into how businesses can use SWOT analysis to identify their strengths and weaknesses are as well as auditing those of their competitors. This helps small business websites market to the strengths of their business and to the weaknesses of their competitors. In this post, we’ll take you through 5 things every small business can do to stay ahead of the competition. 1. Value existing customers Retaining … Read more

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How to Gain Traffic to Your Blog

One of the most potent small business tools is a blog. With a blog you can harness a number of marketing channels: content marketing, press, SEO, brand awareness and more. It’s a worthwhile investment that can help you drive a lot of traffic to your website. Many website builders will have a blogging platform that you can use (at Yola, it’s Tumblr). If you haven’t started a blog yet, here’s … Read more

Promoting Your Website 2

Gaining a Competitive Edge Part One: Picking Up the Slack Where Your Competitors Lack

Many companies know who their competitors are. If don’t, this can quickly be fixed by a Google search or by looking in local business directories. A company with multiple competitors means many businesses will be competing for the attention of customers. If this sounds like your industry, you’ll want to keep reading. In Part One of this two-part series, we’ll take you through the steps in identifying your edge over … Read more

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Getting Your Site Ranked by Google: Working Smarter, Not Harder

Search engine optimization is a game that can be hard to understand for most small business owners. Even if you understand it, it can be hard to implement or even do it correctly. The first place to begin is with your keywords. It helps to develop a theme around what you expect visitors to search for when looking for your website. For example if you are a personal trainer, you’ll … Read more

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