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Online Store: Going social!

Once you've set up your Online Store, you can get started with promoting it using social network platforms, such as Google Shopping and Facebook. The Online Store easily integrates into the social networks and enables social interactions in a number of ways, including:
  • The ability to add your store into the social network (or networks) of your choice, allowing your customers to make their purchases right there without needing to navigate away from the page they are on. 
  • Allowing your customers to share the links to your products, promoting and recommending your products to their friends and contacts. Users of social networks trust referrals by their friends, increasing your profile as a trusted merchant. 
  • Supporting a multitude of platforms, such as Facebook, Open Social and VK.com.
Not only can you share and promote your store, but you can also measure your social metrics using Google Analytics. 

In this tutorial, we'll cover the following great social networking features: 
  • Facebook stores
  • Facebook "Like", sending and comments
  • Google Shopping
  • Ask for advice
  • Product sharing
  • Purchase sharing
  • Other social networks
  • Measuring social interactions


Facebook stores

You can add your Online Store to your Facebook Page, so that your customers can go shopping without leaving their favorite social network. A study conducted by Ecwid that shows a 15% revenue growth for store owners who put their online store not only on their website, but also on their Facebook Page too. 

Take a look at this tutorial on how to add your store, as well as some additional functionality: Facebook Stores

"Like", sending links and comments

The Online Store is built to support social sharing, such as Facebook Like buttons and product-link sharing. This means that your customers can "Like" your products from all of your storefronts, or send the product link to their Facebook Timeline.
 
To enable Facebook Like and Send buttons:
  1. Log in to My Yola.
  2. Click on Online Store.
  3. Go to System SettingsSocial ToolsShare buttons.
  4. Click on Enable
  5. Configure the position, color scheme and font of your buttons. 
  6. Click Save.
You can add a Facebook comment box for each of your products. To do this:
  1. Log in to My Yola.
  2. Click on Online Store.
  3. Go to System SettingsSocial ToolsFB Comments.
  4. Click on Enable
  5. Configure the color scheme, number of posts displayed and width of the comment box. 
  6. Click Save.
It is also possible to set up comment moderation. This tutorial on Enabling Comment Moderation has more information. 

Google Shopping

If you have a Google AdWords account, you can get started with Google Product Listing Ads. If you have not yet signed up for a Google AdWords account you can do so, and also take advantage of the Google AdWords credits you received when you signed up for your Yola subscription. 

With Google Product Listing Ads, your product ads appear when someone searches for your products on google.com and google.com. The product information, such as the price and a picture of the product, will be displayed. Customers who click on the ad will be directed straight to your store where they can complete their purchase. 

You are charged per click - so, only when a customer clicks on the link and goes through to your site. 

Take a look at the Google Ads page for more information and to get started.

Ask for advice

An important part of social networking is referrals and recommendations. The ability to allow your customers to ask their network for advice before making a purchase not only advertises your store, but also attracts new customers to your store. 
  1. Log in to My Yola.
  2. Click on Online Store.
  3. Go to System Settings → Social Tools → Ask Friends.
  4. Click on Enable
  5. Click Save.
The "Ask your friends for advice" button is added to each product and is located under the "Add to Bag" button. When customers click on the link, a Facebook dialog box with the product information opens. Customers can comment on the product and share it on their Timeline for feedback from their friends. 

Product sharing 

Ecwid supports a number of social sharing buttons, including the ones from:
  • Facebook
  • Twitter
  • Pinterest
  • Tumblr
  • Google+
  • VKontakte 
Take a look at the Social Sharing tutorial to get started with adding them to your store. 
 

Purchase sharing

Once a customer has purchased something from your store, they can share the link on their social networks. This information, visible to the friends of your buyers, will likely encourage them to buy the same item too, and the post will contain the link to the product in your store, so they can easily do that.
 
To enable this feature:
  1. Log in to My Yola.
  2. Click on Online Store.
  3. Click on Advanced Options (located at the bottom-right of your product list).
  4. Go to System SettingsSocial ToolsShare purchase.
  5. Click on Enable
  6. Click Save.

Other social networks

If you use VK.com or Open Social, visit this page for information about how to integrate your store into those social networks. 
 

Measuring social interactions

Web Tracking 

You can measure your customers' social interactions (such as number of tweets and likes per customer) on networks such as Google + and Facebook via Google Analytics. This webpage has all the steps and information you'll need to get started: Social Interactions - Web Tracking (ga.js)

Feature Reference

Using Google Analytics, you can also collect metrics on customers' social network behavior, such as how they got to your store, and the social interactions each user has with your individual products. Take a look at the Social Interactions - Feature Reference tutorial for more information.