SEO: Promoting your Site
Traffic is the lifeblood of any website! So, how can you begin to increase the traffic to your site? Site Promotion.
Key points to get started:
- Advertising with SiteWit
- Local online directory services
- Social networks
- Content generation
What is site promotion?
What do I need to do?
Why do I need to promote my site?
How do I get started?
- Use SiteWit campaign creation. With SiteWit, you can target your advertising using your keywords, and only pay for it when people click on your link.
- Submit your website to search engines.
- Submit your site to online and local directories.
- Off-page optimization.
- Consistently generate new content.
- Promote your site via social networks.
1. Use SiteWit
SiteWit campaign creation is an easy, intuitive way to advertise through search engines. Because of its wizard-based approach and automated bidding system, it’s ideal for users both new and advanced to build ad campaigns and maintain them in minutes.
2. Submit your website to the three major search engines
Of course, you can also submit your sitemap manually. Here are links to submit your site to Google, Yahoo and Bing:
Yola Gold's SEO performance management tool, Traffic Builder, is designed to help you submit, refine and manage your site's performance. Take a look at the Traffic Builder FAQ for more information.
3. Consistently add more content
- Providing visitors to your site a great reason to come back.
- Giving search engines a reason to visit your site often. Search engines want to keep the most updated version of sites in their index and they also want to consistently add new and improved information to it as well.
- Adding to the searchablility of your site. The more pages your site has in the search engine's index, the more possibilities your site has of being found for keywords searches.
4. Get involved in social networking
We love it when you tell the world about your site! So we've added some easy ways to do this after you've published your site.
You can also add social networking widgets, such as the "Share", "Tweet This" and Facebook "Like" button, to your website. These offer an easy way for visitors to your site to share content quickly and easily.
Take a look at these tutorials for more information:
- Using the Share Me Widget
- Adding a Facebook Like button
- Adding a Google +1 button
- Adding the Tweet This Widget
5. Verify your site with Google Webmaster Tools and submit a sitemap
6. Do link exchanges
- Find other websites that have the same topic as your site and send an email to the webmaster asking if he or she would like to do a link exchange.
- Ask local organizations such as your Chamber of Commerce or Visitor's Bureau if a link exchange could be done. Ask your friends, family members and social networking contacts if they would like to exchange links.
7. Write a blog
8. Submitting articles to article directories
There are many article directories on the Internet that accept un-paid submissions of articles for inclusion in their article database. What you can do is write informative articles about your niche area, submit them to these article directories and place an Author Bio at the end with a link back to your website. When you submit your articles to an article directory you give other people permission to reprint your article in their Internet publications such as websites, newsletters, blogs, etc. as long as the Author Bio is included along with the links back to your website. As people begin to read your articles and reprint them, you will begin to not only get links back to your site, but visitors as well. Here are a few good article directories to get you started: ideamarketers.com, ezinearticles.com and articlealley.com.
9. Offline marketing
Don't forget to add your website to your business cards, brochures and print media advertising.
Strategies which will increase traffic to your website will also play into your ranking in the search engines; it's a great cycle to get your website into because more traffic = better rankings and better rankings = more traffic!