Tag Archives: website building

Site Building Advice 8

Do Visitors See Your Website as Credible? 5 Questions to Ask Yourself

BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. A brand we’ve heard of is more credible, unknown brand is less.) Reputed credibility – Third party reference (e.g. Your wife said it’s good or your friends said service X is terrible.) Surface credibility – What we find on simple inspection (e.g. The website looks quality or “this is … Read more

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