Tag Archives: understanding online personas

Promoting Your Website 3

Understanding your audience: Creating online personas

For any business to be successful online, they must understand their audience. By this I mean, they must understand who their audience is and the challenges they face. This is where personas come in handy. What is a persona? The Buyer Persona Manifesto defines a persona as “an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.” Put simply, they … Read more

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