Tag Archives: serif

Site Building Advice 0

Using science to choose better fonts

We’ve previously written about the psychology behind good content, how to choose the right font and how to structure your content, now it’s time to add a little more science to the art of website building. First, fonts have feelings. Well, not really. But they do evoke feelings from your readers. Humans created them, after all. They also have cultural references too. Have you ever come across a site that … Read more

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