Measuring website traffic with analytics tools
Why should you add site analytics? A lot of people want to know how many people have been onto their site and tend to use hit counters. The information provided can be quite limited and isn't as accurate as using analytics for your site.
Yola provides you with a SiteWit comprehensive tool that allows you to view the daily traffic to your site as well as build a Search Engine Marketing (SEM) campaign. This means that you create ads that can display on other websites. For example, if your site is about cleaning services in Pasadena, you can create an ad with Google AdWords focusing on your keywords about cleaning services. That ad can then be displayed to potential customers through the Google AdWords network when people use your keywords. Because this is direct advertising, you pay for it, usually by Pay Per Click (PPC) or Cost Per Impression (CPI).
You can easily access your SiteWit statistics by doing the following:
- Login to your account.
- You need to ensure you have published your site first.
- Once you've published your site, go to your My Yola page. Hover over the Site Traffic tab along the top of your page and select SiteWit.
- If you are Yola Bronze, Silver, or Gold member, you will be able to create a new SiteWit account. If you are Yola Free member, you will need to upgrade to access site analytics.
- Once you've signed up, you can view the statistics of each site!
If you decide that you would rather add a hit counter, you will need to do some HTML coding to add this to your site. These Google Search results offer a variety of suggestions you can use. Once you have the HTML code you would like to use, you can add this to an HTML widget. Here's how:
- Go to Widgets.
- Select Popular from the drop-down menu.
- Drag and drop an HTML widget onto your page
- Paste the code into the HTML editor.
- Save and preview your page to view the hit counter.
Adding Google Analytics:
Another alternative is to use Google Analytics. We provide step-by-step instructions for Google Analytics to your site here: Adding Analytics.