{"id":8606,"date":"2016-09-28T16:09:15","date_gmt":"2016-09-28T23:09:15","guid":{"rendered":"https:\/\/www.yola.com\/blog\/?p=8606"},"modified":"2022-08-08T02:45:26","modified_gmt":"2022-08-08T09:45:26","slug":"5-ways-to-gain-web-traffic-that-wont-cost-an-arm-and-a-leg","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/5-ways-to-gain-web-traffic-that-wont-cost-an-arm-and-a-leg\/","title":{"rendered":"5 ways to gain web traffic that won\u2019t cost an arm and a leg"},"content":{"rendered":"

\"PhotoBuilding your own website that matches the vision of your business is an impressive feat. But once you hit that publish button and push your site live for the world to see, what comes next<\/em>?<\/p>\n

While your first instinct may<\/em> be to sit back, relax, and wait to reap the benefits, you\u2019re not done yet.<\/em><\/p>\n

You see, at this moment there are over one billion websites live on the Internet<\/a>. This means, in order to gain web traffic, you need to stand out from the crowd.<\/p>\n

Some people will tell you you’ll need a high budget to gain traction. We’re here to tell you otherwise. Throughout this blog post, we’ll detail ways to drive traffic to your website that won’t cost an arm and a leg.<\/p>\n

Content, content, and more content<\/h2>\n

A great way to gain web traffic (and repeat <\/em>visitors!) is to always have fresh, new content<\/a>. The benefits of a frequently-updated website come two-fold: Google prioritizes websites that are updated regularly to give you a boost in search engine rankings, and visitors will want to come back to your website to see your updates giving your business a following.<\/p>\n

Get ahead of the pack<\/h2>\n

One question business owners frequently ask us is, \u201cHow can I make it to the first page of Google search results<\/a>?\u201d One sure-fire way to get to the top of search rankings is through Search Engine Marketing (SEM), or paid advertising.<\/p>\n

One myth about SEM is that you need to either be a Google AdWords Pro, or hire an agency in order to target the right keywords and gain traction through search engine marketing. Becoming an AdWords pro and monitoring campaigns would take an abundance of time, and hiring an agency will run a high budget.<\/p>\n

Fortunately, there is an alternative. Our advertising partner, SiteWit, makes it possible to build your own SEM ads, and their automated bidding will monitor your campaigns to boot. Best of all, their packages start as low as $50. You can check it our here<\/a>.<\/p>\n

Optimize for success<\/h2>\n

Another imperative part of gaining web traffic is by optimizing your website for search engines<\/a>. Gaining traffic through SEO takes some planning<\/a>. That said, once you have developed a strategy, implementing that strategy with Yola is no problem. You can easily get started in the following places:<\/p>\n