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Using a website to build brand awareness is a valuable technique both small and large businesses can benefit from. There are many ways you can present your brand within your website, here we\u2019ll detail four of them.<\/p>\nUsing a website to build brand awareness is a valuable technique both small and large businesses can benefit from. There are many ways you can present your brand within your website, here we\u2019ll detail four of them.<\/p>\n
1. Add your business logo 2. Define your color scheme 3. Choose your font pairing The Yola Sitebuilder gives you hundreds of fonts to choose from when you\u2019re personalizing your business website. We also have preset font pairings to help you form your decision.<\/p>\n 4. Let your individuality shine! Yola\u2019s user friendly template based site-builder is a great tool for companies looking to make a website that embodies their brand. With hundreds of templates to choose from and customization tools at every turn, including over 600 font families, customizable banners and an html widget, your brand can shine throughout your website. Haven\u2019t developed your brand yet? No problem. Yola\u2019s templates are easy to edit so your website can change right along with your brand as it is developed.<\/p>\n
\n<\/strong>A logo<\/a> is the easiest way to identify a brand. Everyone knows the giant yellow M of Mcdonald’s and the bitten apple logo of Apple at first glance. Your logo can also help to establish the rest of the look for your branded website including fonts and colors. Adding a logo to any of our responsive Templates is no problem. Simply open style designer > Advanced > Logo, then upload it from there.<\/p>\n
\n<\/strong>Once you have a logo, it is easy to create a color scheme<\/a> throughout your site. Using this handy tool<\/a>, just upload an image of your logo and it will help you select complementary colors to go along! It will even give you the color codes which you can then use to have uniformity throughout your site. Remember to write down your color codes somewhere safe for easy reference next time you update your site.<\/p>\n
\n<\/strong>Choosing the right font<\/a> for your website can seem daunting. But there are a couple things to keep in mind to help make it easier.<\/p>\n\n
\n<\/strong>Add comment boxes<\/a>, slideshows<\/a>, social media feeds (and more!) to your site so that your visitors get a feel for your business. Customizing your site can go on behind the scenes as well. Embed a hit counter on your site to see how much traffic your site is receiving.<\/p>\n