{"id":8488,"date":"2015-12-18T12:40:44","date_gmt":"2015-12-18T19:40:44","guid":{"rendered":"https:\/\/www.yola.com\/blog\/?p=8488"},"modified":"2015-12-18T14:44:08","modified_gmt":"2015-12-18T21:44:08","slug":"is-your-business-website-ready-for-2016","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/is-your-business-website-ready-for-2016\/","title":{"rendered":"Is your business website ready for 2016?"},"content":{"rendered":"

As 2015 comes to a\u00a0close, many of us find ourselves brainstorming resolutions for the new year. While 45% of people in the US create New Year’s resolutions, only 8% keep\u00a0them<\/a>.<\/p>\n

We’re here to help you change that. Resolve for a successful business website in 2016 \u2013 here are three tips to get your started.<\/p>\n

Resolve to go responsive<\/h2>\n

Web browsing comes in all shapes and sizes. Your site visitors could be viewing your business website from tablets, smart phones, laptops, or external monitors.\u00a0So, what does that mean for your website?<\/p>\n

It means your online presence needs to give an optimal\u00a0browsing experience on\u00a0any device<\/em>. The benefits of responsive design come two-fold:<\/p>\n

    \n
  1. Your website is not limited to one subset of viewers.\u00a0Your audience has the ability to find you, whilst at home or on-the-go\u00a0\u2013 especially important now that\u00a0mobile browsing\u00a0has surpassed that of desktop<\/a>.<\/li>\n
  2. Ever since\u00a0Mobilegeddon<\/em><\/a>, Google has ranked responsive, mobile-friendly websites higher than those that are not within search results.<\/li>\n<\/ol>\n

    Upon entering 2016, you’ll want to be sure your site is responsive. And with Yola, you’re in luck. Start building your website with any of our Templates in the Template Gallery<\/a> or switch to a responsive Template within\u00a0the Yola Sitebuilder (Style > Change Template > Responsive).<\/p>\n

    \"Responsive<\/a><\/p>\n

    Resolve for increased mobile functionality<\/h2>\n

    When visitors browse your website on-the-go, what are they looking for?<\/p>\n

    Many mobile visitors will come to your site to check three things:<\/p>\n

      \n
    1. Where is your business located?<\/li>\n
    2. What is your business phone number?<\/li>\n
    3. What are your hours of operation?<\/li>\n<\/ol>\n

      And if your visitors can’t easily find this information within your business website, they’ll find a business that’s easier to get ahold of.<\/p>\n

      Mobile websites are no longer important, they’re imperative. While\u00a0going responsive will better your user experience across any device, in 2016 you should up the ante and take it one step further with Mobile Plus<\/em>.<\/p>\n

      With Mobile Plus<\/a>, as a Yola Silver or\u00a0Gold subscriber, you\u00a0can easily configure your mobile website to show your\u00a0business location, directions, business hours and phone number in seconds.<\/p>\n

      \"Picture3\"<\/a><\/p>\n

      Resolve to get found<\/h2>\n

      With nearly 1 billion websites on the Internet today<\/a>, you’ll need to put in some effort in order to get your business website found online. While optimizing your website for search engines is common practice, getting ranked purely based on SEO may take time\u00a0and<\/em> some expertise.<\/p>\n

      One of the quickest and most efficient ways to get found online is through Search Engine Marketing (SEM) campaigns.<\/p>\n

      Historically, creating your own SEM\u00a0campaigns has been a bit daunting.\u00a0You’d need to spend quite a bit of time researching keywords to target, setting up your campaigns and maintaining them.<\/p>\n

      But these days, creating your own SEM campaigns can be simple. With SiteWit’s<\/a> wizard-driven approach, small businesses can easily advertise on Google and Bing within five-minutes without a high cost of time or money.<\/p>\n

       <\/p>\n

      Still looking for a resolution this new year? Make 2016 your year\u00a0for success with Yola.<\/p>\n","protected":false},"excerpt":{"rendered":"

      45% of people in the US create New Year’s resolutions, only 8% keep them. We’re here to help you change that. Resolve for a successful business website in 2016 \u2013 here are three tips to get your started.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[129,84,130],"tags":[1071,782,1075,1073,1074,1072,1076,1022,1049,268,1077],"class_list":["post-8488","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-seo","category-site-building","tag-1071","tag-business-website","tag-going-responsive","tag-mobile-browsing","tag-mobile-websites","tag-mobile-friendly","tag-mobilegeddon","tag-new-years-resolutions","tag-responsive","tag-sem","tag-sem-campaigns"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n