{"id":8361,"date":"2015-06-24T17:29:18","date_gmt":"2015-06-25T00:29:18","guid":{"rendered":"https:\/\/www.yola.com\/blog\/?p=8361"},"modified":"2015-06-24T17:29:18","modified_gmt":"2015-06-25T00:29:18","slug":"5-small-business-wins-to-jump-start-your-summer","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/5-small-business-wins-to-jump-start-your-summer\/","title":{"rendered":"5 small business wins to jump-start your summer"},"content":{"rendered":"

\"yola_newsletter_hero\"<\/a>Whether it’s a sandwich shop in a college town or a kayak rental\u00a0in a travel hot-spot, when it comes to a physical storefront, the summer season has the opportunity to dramatically affect businesses both positively and negatively.<\/p>\n

But, as the owner of a business website, you<\/em> have the opportunity to determine the destiny of your own business<\/em>.<\/p>\n

Make this summer a fruitful\u00a0one \u2013 we have five ways to get you started.<\/p>\n

Get mobile-ready<\/h2>\n

While\u00a0Mobilegeddon<\/a> was a hot topic back in April,\u00a0if you’ve yet to make your website mobile-friendly, let the summer season convince you to take the leap. With mobile traffic surpassing that of desktop<\/a>,\u00a0take into consideration the amount of computer-free summer-vacationers who are browsing the Web while out of town. Are you willing to miss out on that traffic?<\/p>\n

Check out our responsive Templates and newest mobile features<\/a> to ensure your blooming business is ready on all fronts.<\/p>\n

Combat a slow season with summer promotions<\/h2>\n

If you sell a product or service where business historically slows down over the summer (you could sell the highest quality goose down coats in the world but the sun will always be tough competition), seasonal promotions can help keep business moving.<\/p>\n

Decide on an attention-grabbing promotion, then\u00a0promote it through\u00a0SEM<\/a> and email marketing campaigns<\/a> to stay fresh in the mind of your audience.<\/p>\n

Let your brand voice shine<\/h2>\n

Create brand loyalty this summer by showing your audience a glimpse of the life behind your website. While having an about page within your site is a great way of showing\u00a0customers who you are and what you’re about, there are many additional avenues that can help take your following to the next level.<\/p>\n

While you\u00a0may already be taking advantage of social sites such as Facebook and Twitter to\u00a0amplify your brand voice\u00a0\u2013 next on the list is\u00a0Periscope<\/a>. Use this innovative new app to live stream various aspects of your business globally. Once you gain traction, your followers will get a push-notification each time you decide to broadcast.<\/p>\n

Don’t forget\u00a0to add your Periscope handle to your\u00a0website!<\/p>\n

Consider a revamp<\/h2>\n

If you anticipate a slow season, take this time to give your website the makeover you’ve been waiting for. Checkout\u00a0our free eBook<\/a> detailing different ways to easily spruce up your site in 5-minutes or less.<\/p>\n

Need extra help? That’s what we’re here for. Get a 5-page professional website made by the experts with Yola Premier<\/a>.<\/p>\n

Spend some time on yourself<\/h2>\n

Being a small business owner, you may not have time to venture out on a summer vacation (after all, someone has to man the ship!).<\/p>\n

That being said, studies show happiness directly impacts your workplace success<\/a>. Even if you can’t get away, give yourself a day (or two!) to do something you enjoy. And give yourself a pat on the back while you’re at it. You work hard, and you deserve it.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the owner of a business website, you have the opportunity to determine the destiny of your own business. Make this summer a fruitful one \u2013 we have five ways to get you started.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[84,130],"tags":[782,1054,790,45],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/8361"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=8361"}],"version-history":[{"count":9,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/8361\/revisions"}],"predecessor-version":[{"id":8385,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/8361\/revisions\/8385"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=8361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=8361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=8361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}