{"id":8356,"date":"2015-06-19T11:17:15","date_gmt":"2015-06-19T18:17:15","guid":{"rendered":"https:\/\/www.yola.com\/blog\/?p=8356"},"modified":"2015-06-22T15:59:17","modified_gmt":"2015-06-22T22:59:17","slug":"search-engine-101-demystifying-the-first-page-of-google","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/search-engine-101-demystifying-the-first-page-of-google\/","title":{"rendered":"Search engine 101: Demystifying the first page of Google"},"content":{"rendered":"

\"seoUpon publishing a website, small businesses have one thing in mind. Traffic.<\/span><\/p>\n

And how do they plan on seeking web traffic? Organically through Google (though SEM campaigns<\/a> are an even easier option).<\/span><\/p>\n

In fact, the most common question our SEO specialists receive is, “How do I get my website on the first page of Google?<\/i>” And while giving the answer may be simple, it can very difficult to understand and accomplish.<\/span><\/p>\n

There are three things we know to be true about that coveted first page:<\/p>\n

    \n
  1. There is only one first page.<\/span><\/li>\n
  2. Every website wants to be there \u2013 all 3 billion of them.<\/span><\/li>\n
  3. It takes hard work, and then more hard work.<\/span><\/li>\n<\/ol>\n

    Now, let’s demystify search engine rankings and define what will get you onto that first page.<\/p>\n

    A search engine is a business with a product<\/b><\/span><\/h2>\n

    A search engine offers a service, the same as any business does. Where you may offer contracting services<\/span><\/a>, search engines offer search results. For example, when someone searches for “San Francisco flower shop” the search engine’s goal is to provide the best results in the quickest amount of time. <\/span><\/p>\n

    There are three major search engines, Google, Yahoo and Bing. As you are probably aware, Google is the top dog. Do you know why this is? Because they provide the very best service in their arena; their search returns are quick and incredibly accurate.
    \n<\/span><\/p>\n

    How does the search engine provide its product?<\/b><\/span><\/h2>\n

    The same way you create your product using the tools of your trade, search engines create their product, the search returns, using a tool called an algorithm.<\/span><\/p>\n

    An algorithm is a computer program that spiders through billions of websites Internet-wide to figure out what they are about, and then adds them to their extensive index. The index refers to a massive library of web pages that the search engine can choose from when giving search results.<\/p>\n

    So, if someone searches for the keyword “used cars,” in the blink of an eye, the search engine scans its index to pick out the most relevant web pages and rank them within a search engine results page (SERP).<\/p>\n

    An algorithm is built to look at a variety of aspects of a website to interpret its topic, define its keywords, and determine its ranking. Here are a few factors a search engine will look at:<\/p>\n