{"id":8210,"date":"2015-03-17T11:30:03","date_gmt":"2015-03-17T18:30:03","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=8210"},"modified":"2015-03-17T11:30:03","modified_gmt":"2015-03-17T18:30:03","slug":"crystal-clear-three-essential-messages-for-your-small-business-website","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/crystal-clear-three-essential-messages-for-your-small-business-website\/","title":{"rendered":"Crystal clear: Three essential messages for your small business website"},"content":{"rendered":"

Guest article written by Megan Totka,\u00a0Chief Editor for\u00a0ChamberofCommerce.com<\/span>.<\/em><\/p>\n

\"WritingSmall business owners wear a lot<\/i> of hats, especially in a day and age where the lines between business roles quickly become blurred. The modern entrepreneur is expected to be smart and savvy when it comes to both running and<\/i> marketing a business.<\/p>\n

Yet when roles come to mind for today’s busy business owners, a \u201cmessenger\u201d probably isn’t high up on our lists.<\/p>\n

Think about it, though. SMBs are constantly sending and receiving messages. Whether through emails, handshakes or our latest tweet, today’s business owners are tasked with shuffling a lot<\/i> of information. Likewise, it’s important to make sure none our messages get mixed up or lost in the shuffle. Considering how often we communicate<\/span><\/a> in the modern digital landscape, it’s much easier said than done.<\/p>\n

The importance of getting your <\/i>business’ message across can’t be stressed enough, especially on your company’s website. How do you know if you’re pushing all the right buttons when it comes to your visitors? There are three keys to getting your message across when it comes to your small business’ site, whether through design, content or social media. So, what are our visitors looking for when they land on the page?<\/p>\n

Who We Are
\n<\/b>Building a unique identity can be an incredibly daunting task, yet it remains the most crucial to your business’ success. Despite the fact that more than 500,000 small businesses start up per month in the United States<\/span><\/a>, we must first focus on our own<\/i>.<\/p>\n

Answering \u201cwho\u201d when it comes your business is perhaps best achieved through elements of design. Your business logo and your site color scheme, for example, go a long way when it comes to catching a visitor’s eye and keeping them on the page. Obviously, your site is also the prime place to create content surrounding your business and industry.<\/p>\n

Your site should also include a sincere, personable blurb about who you<\/i> are within your business (prime for an \u201cAbout Me\u201d section of your site). No fluff, no nonsense. Remember that sincerity is key when it comes to connecting with customers and helping them understand what you’re all about.<\/p>\n

What We Sell
\n<\/b>There’s nothing more frustrating than a site that’s unclear. Why create a headache for visitors that are willing to spend their money on your product? Unfortunately, business simply can’t happen if your site’s a mess. What can you do prevent such a headache?<\/p>\n