{"id":8196,"date":"2015-02-20T15:24:28","date_gmt":"2015-02-20T22:24:28","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=8196"},"modified":"2015-02-20T15:24:28","modified_gmt":"2015-02-20T22:24:28","slug":"news-or-spam-content-promotion-in-the-age-of-panda","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/news-or-spam-content-promotion-in-the-age-of-panda\/","title":{"rendered":"News or Spam? Content Promotion in the Age of Panda"},"content":{"rendered":"

\"GoogleGuest article written by Mickie Kennedy<\/i><\/p>\n

The times they are a-changin\u2019. No longer can you write a blog post, press release<\/span><\/a>, or other online content jam-packed with keywords<\/span><\/a> and links, and expect it to rise to the top of the Google search pile.<\/p>\n

Google\u2019s latest algorithm update, Panda 4.1, implemented on September 23rd, 2014<\/span><\/a>, rules the world of online search. Panda\u2019s primary job is to determine whether web content is intended for human readers (like it\u2019s supposed to be), or if it\u2019s there to trick the bots and spiders into putting your page up higher in the search ranks.<\/p>\n

And Panda is smart. Certainly smart enough to know that the blog post you just published with the phrase \u201cDUI Attorney Denver\u201d in every single sentence was not meant to catch the eye and interest of a human being, but rather to influence your search traffic.<\/p>\n

And what does Panda do to such content?<\/p>\n

It buries the post in Google search results; and what\u2019s more, it could actually wind up affecting your entire website.\u00a0 That\u2019s right — once you\u2019re caught trying to game the search engines with spammy, keyword\/link-stuffed content, your entire website could get thrown back to page 50 in Google\u2019s search results.<\/p>\n

With the advent of Panda, Google can separate spammy content \u2013 like sales pages for cheap Canadian prescription drugs<\/span><\/a> \u2013 from real, worthwhile content, like an article about the huge breakthrough in clinical research at a Canadian pharmaceutical company.<\/p>\n

So what do you need to know to keep your blog posts and press releases safe from the wrath of Panda?\u00a0 Check out the criteria below and compare them against anything you may be preparing to publish.<\/p>\n

Just what is the Panda Looking for?
\n<\/b>Google Panda looks for credible<\/span><\/a>, useful information, content free from spelling and grammatical errors, and original research and analysis.<\/p>\n

In a human way, the algorithm seeks to \u201ctrust\u201d the website. It looks for qualities like clear, concise writing and an organic readership. For example: does your site have the kind of writing and information that would lead someone to trust you with their credit card information?<\/p>\n

If you are writing your press releases and blog posts with genuine content, then you should be fine. But what makes genuinely great, Panda-friendly content? Follow these guidelines:<\/p>\n