{"id":8086,"date":"2014-12-02T16:57:30","date_gmt":"2014-12-02T23:57:30","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=8086"},"modified":"2014-12-02T16:57:30","modified_gmt":"2014-12-02T23:57:30","slug":"4-ways-to-get-visitors-to-care-enough-about-your-website","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/4-ways-to-get-visitors-to-care-enough-about-your-website\/","title":{"rendered":"4 ways to get visitors to care enough about your website"},"content":{"rendered":"

Guest article by Jessica Edmondson\u00a0<\/i><\/p>\n

So you\u2019ve set up a website for your business, but how are you going to get your audience to engage with it<\/span><\/a>? Engagement is essential if you want your visitors to stay on your site longer than a cursory glance, and it’s absolutely essential if you want your visitors to generate leads and conversions.<\/p>\n

If you don’t have a clue about how to increase engagement (or even if you do), check out the following examples, then put some of them to the test.<\/p>\n

1. Write and Curate a Blog
\n<\/b>Writing a blog<\/a><\/span> is a great way to drive visitors to your site, but it\u2019s no longer just about telling people what\u2019s great about your product or service. Instead, get creative and diversify what you write about \u2013 take a good long look at your customers and ask yourself some questions. How old are they? What\u2019s their income? Where do they live? What are their interests?<\/p>\n

\"Warby<\/p>\n

A great example of a company that\u2019s killing it with their blog is Warby Parker<\/span><\/a>, an online eyeglasses retailer that uses their blog to promote a lifestyle, rather than sell their product. Their quirky posts encourage visitors who come to their site to stick around, which in turn leads to important conversions.<\/p>\n

\u00a02. Embrace Images (and Instagram)<\/b><\/p>\n

\"Benefit<\/p>\n

A great way to express your company\u2019s identity and get your message across quickly is to embrace visual content. And before you get too worried, you don\u2019t even have to spend excessive amounts on commissioning beautiful photographs.<\/p>\n

Instagram is a great way to drive customers to your website \u2013 after all, it\u2019s pretty much advanced window shopping. According to a\u00a0recent report from research firm L2<\/span><\/a>, Instagram boasts the highest conversions from browser to shopper, and that\u2019s something we can all get on board with.<\/p>\n

Benefit\u2019s #realsies<\/span><\/a> campaign is a fantastic example of a brand using user-generated content to drive customers to their site. They invited fans to upload eyelash selfies to Instagram using the #realsies hashtag, and then put the results together in a gallery that linked to their \u2018They\u2019re Real!\u2019 mascara product page. Simple, effective, and you can do it too.<\/p>\n

3. Use Videos
\n<\/b><\/p>\n

\"Worn<\/p>\n

For their \u201cWorn Wear<\/span><\/a>\u201d campaign, outdoor clothing brand Patagonia invited their brand advocates to talk about the outdoor adventures they had whilst wearing their products in a YouTube documentary.<\/p>\n

You don\u2019t have to create a high-end documentary to give video content a try<\/span><\/a>, but short, engaging videos can really capture your customer\u2019 attention and make your business memorable for all\u00a0 the right reasons. From \u2018how to\u2019 guides to interviews, user-generated content to event videos, introducing mini movies to your website, or even posting them on YouTube and Vine is a tried-and-tested way to engage your customers and stay competitive.<\/p>\n

4. Get Creative with Your Data<\/b><\/p>\n

\"Firestone<\/p>\n

You might be surprised to hear that data can actually generate some pretty interesting content, just take a look at Firestone\u2019s<\/span><\/a> Story of America\u2019s Top Car Brands.<\/p>\n

Their interactive graph is engaging, easy to digest, and what\u2019s more, it\u2019s fun to share.<\/p>\n

It might look pretty high-spec to your average small business owner, but this kind of content isn\u2019t hard to emulate. Use your own data to create visualizations that are relevant to your customers, sharing the insight that you\u2019ve gathered.<\/p>\n

Think about what your data says, and tell the story behind it with a simple graphic. For more tips on how to do this, take a look at this one from\u00a0Entrepreneur<\/span><\/a>.<\/p>\n

Takeaway
\n<\/b>Remember, the Internet has matured past the point where simply being online (and on page one of Google) was enough to get you the results you want. If you want to truly engage your customers, then you need to build interest and trust among your audience in order to establish a following.<\/p>\n

Everyone\u2019s got a website these days, so try and stand out from the crowd by doing something a little different with yours. Know your audience and target them with content that they\u2019ll love to read and share, and you\u2019ll soon start to see the conversions you\u2019ve been craving.<\/p>\n

—<\/p>\n

Jessica is a writer and content marketer at\u00a0<\/i>Distilled<\/i><\/span><\/a>, a creative online marketing company. She particularly fancies small business topics that involve social media and branding. You can follow her on Twitter <\/i>here<\/i><\/span><\/a>.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

The key to maintaining an audience is to engage your customers with content they care about. In this post, guest writer Jessica Edmondson details four ways to do exactly that.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[84],"tags":[200,226,1001],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/8086"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=8086"}],"version-history":[{"count":1,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/8086\/revisions"}],"predecessor-version":[{"id":8091,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/8086\/revisions\/8091"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=8086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=8086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=8086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}