{"id":7985,"date":"2014-10-30T16:11:33","date_gmt":"2014-10-30T23:11:33","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=7985"},"modified":"2014-11-05T15:42:53","modified_gmt":"2014-11-05T22:42:53","slug":"3-ways-to-add-website-keywords-and-get-found-online","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/3-ways-to-add-website-keywords-and-get-found-online\/","title":{"rendered":"3 ways to add website keywords and get found online"},"content":{"rendered":"<p class=\"p1\">Search Engine Optimization (SEO) is a great, low cost way to get found online through search engines. With\u00a0SEO, comes adding\u00a0<span class=\"s2\"><a href=\"https:\/\/www.yola.com\/blog\/what-are-keywords-and-why-are-they-important\/\">keywords<\/a>,<\/span>\u00a0the words or phrases people search for on Google in order to find a website that matches. Search engines use these to determine which websites to display on the results page.\u00a0Therefore, choose keywords your audience would use to search for your website. This will help you get found online and make your SEO more effective.\u00a0Now, let&#8217;s add website keywords to your content.<\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2014\/10\/Fotolia_63898992_XS.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7990\" src=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2014\/10\/Fotolia_63898992_XS.jpg\" alt=\"SEO concept\" width=\"346\" height=\"346\" \/><\/a><\/p>\n<p class=\"p3\"><b>1. Add website keywords where they count<br \/>\n<\/b>Add keywords to the following key places of your website:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\">Page title tag<\/li>\n<li class=\"li3\">Meta description<\/li>\n<li class=\"li3\">Page heading<\/li>\n<li class=\"li3\">Copy on the page (in particular the first paragraph)<\/li>\n<\/ul>\n<p class=\"p2\">When <a href=\"https:\/\/www.yola.com\/blog\/3-key-tips-to-adding-in-your-sites-metadata\/\"><span class=\"s2\">adding website keywords to your page metadata<\/span><\/a>, be aware of the rules. For example, a Page Title tag should be under 65 characters in length (including spaces) and should lead with your most important keyword. Similarly, the Meta Description should be between 150-170 characters and should also include the most important keyword. Do\u00a0not to add the same keyword more than once to either of these tags, as search engines could regard this as <a title=\"Keyword Stuffing: What it is, and how to avoid it\" href=\"https:\/\/www.yola.com\/blog\/keyword-stuffing-what-it-is-and-how-to-avoid-it\/\" target=\"_blank\">keyword stuffing<\/a>.<\/p>\n<p class=\"p3\"><b>2. Check your keyword density<br \/>\n<\/b>When you add website keywords, pay attention to how often they are repeated within your copy. This is known as your keyword density. Generally, it is recommended that your keywords reflect\u00a0between 2-3% of your copy, which means you can add your keyword 2 to 3 times per 100 words. The most important thing, however, is that your keywords are\u00a0read naturally by\u00a0anyone reading your copy.<\/p>\n<p class=\"p2\"><b>3. Write for humans, not search engines<br \/>\n<\/b>Although it\u2019s important to have keywords in place to get found online, this\u00a0shouldn\u2019t affect the quality of your copy. Your text content\u00a0should flow naturally, and be helpful and engaging to the reader.\u00a0Adopt this rule for your metadata as well.<\/p>\n<p class=\"p2\">Although it may be tempting to use the same keyword more than once within your\u00a0Page title tag or Meta description, your should\u00a0refrain. Instead, focus on writing concise, compelling\u00a0copy (within the character limit) that contains your key points. This will help you naturally add keywords and\u00a0will also create attractive copy viewable\u00a0by visitors on search results.<\/p>\n<p class=\"p3\">Keywords are critical to <a title=\"Yola Gold\" href=\"https:\/\/yola.com\/yola-gold?cid=501050\">get found\u00a0online by search engines<\/a>.\u00a0We hope this article helped you learn how to add website keywords effectively. Let us know how it goes and ask any questions in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to get found online, you must add website keywords on each page of your site. However, there&#8217;s a certain art and science  to it. Here are three easy ways to add keywords to help you get found online.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[84],"tags":[972,973,785,974],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/7985"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=7985"}],"version-history":[{"count":13,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/7985\/revisions"}],"predecessor-version":[{"id":8002,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/7985\/revisions\/8002"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=7985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=7985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=7985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}