{"id":7927,"date":"2014-10-10T15:24:51","date_gmt":"2014-10-10T22:24:51","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=7927"},"modified":"2014-10-10T15:24:51","modified_gmt":"2014-10-10T22:24:51","slug":"new-ebook-create-good-content-for-your-business-blog","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/new-ebook-create-good-content-for-your-business-blog\/","title":{"rendered":"New eBook: Create good content for your business blog"},"content":{"rendered":"<p>Tossing around the idea of <a title=\"Why You Should Start a Blog\" href=\"https:\/\/www.yola.com\/blog\/why-you-should-start-a-blog\/\" target=\"_blank\">creating a blog for your business website<\/a>? Before you ponder any further, bare in mind\u00a0that <a href=\"http:\/\/www.scottmckelvey.com\/the-stats-that-make-a-bulletproof-case-for-business-blogging\/\" target=\"_blank\">small businesses with blogs generate 126% more leads than those without<\/a>.\u00a0Now, let&#8217;s turn these ideas into a reality.<\/p>\n<p>Aside from generating more leads, which is a great perk in and of\u00a0itself, there are other great\u00a0benefits to business\u00a0blogging:<\/p>\n<ul>\n<li>The ability to <a title=\"Is Your Business Site Lacking Personality?\" href=\"https:\/\/www.yola.com\/blog\/is-your-business-site-lacking-personality\/\" target=\"_blank\">give your brand personality<\/a><\/li>\n<li>A space to headline new business features and other news (like what we are doing now!)<\/li>\n<li>A way to update your website with fresh content frequently, <a title=\"5 things that will impact your search ranking\" href=\"https:\/\/www.yola.com\/blog\/five-things-that-will-impact-your-web-ranking-in-2013\/\" target=\"_blank\">boosting your search engine ranking<\/a><\/li>\n<\/ul>\n<p>So, you may now be enamored by the idea of creating a business blog, but the only thing holding you back is not knowing where to get started. Don&#8217;t worry, you&#8217;re not alone \u2013 after all a simple Google search for &#8220;<a href=\"https:\/\/www.google.com\/search?q=SERP&amp;oq=SERP&amp;aqs=chrome..69i57j69i60j69i61j69i60j69i61j69i59.1518j0j7&amp;sourceid=chrome&amp;es_sm=91&amp;ie=UTF-8#q=What+to+write+for+my+business+blog\" target=\"_blank\">What to write for my business blog<\/a>&#8221; comes up with a whopping <em>41 million<\/em> results.<\/p>\n<p>That&#8217;s where we come in.<\/p>\n<p>Because we believe the importance of having a blog is so high for\u00a0<em>any\u00a0<\/em>business, we&#8217;ve created <a title=\"eBook: How to write a business blog that doesn't suck\" href=\"https:\/\/www.yola.com\/resources\/how-to-write-a-business-blog-that-doesnt-suck\" target=\"_blank\">a blogging eBook to help get you started<\/a>.<\/p>\n<p><a href=\"https:\/\/www.yola.com\/resources\/how-to-write-a-business-blog-that-doesnt-suck\"><img loading=\"lazy\" class=\" wp-image-7928 aligncenter\" src=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2014\/10\/yola_newsletter_hero.jpg\" alt=\"yola_newsletter_hero\" width=\"241\" height=\"292\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This new eBook gives easy-to-follow lessons on business blogging, giving readers the do&#8217;s and don&#8217;ts behind:<\/p>\n<ul>\n<li>Talking to your audience<\/li>\n<li>The relevance of your topics<\/li>\n<li>Giving a clear message<\/li>\n<li>And much more!<\/li>\n<\/ul>\n<p>Once you completed the eBook, implement your newfound expertise to your business website with\u00a0<a title=\"How to Integrate Tumblr into Your Website and Stay Optimized for Search Engines\" href=\"https:\/\/www.yola.com\/blog\/how-to-integrate-tumblr-into-your-website-and-stay-optimized-for-search-engines\/\" target=\"_blank\">the Tumblr widget<\/a>.<\/p>\n<p>What are you waiting for? Download\u00a0<a title=\"eBook: How to write a business blog that doesn't suck\" href=\"https:\/\/www.yola.com\/resources\/how-to-write-a-business-blog-that-doesnt-suck\" target=\"_blank\"><em>How to write a business blog that doesn&#8217;t suck<\/em><\/a>, and get started with your blog today \u2013 after all, it&#8217;s free.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve created a new eBook giving readers the key details into creating great blog content. And better yet \u2013 it&#8217;s free.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[9],"tags":[936,782,393,935,372,672,937],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/7927"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=7927"}],"version-history":[{"count":6,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/7927\/revisions"}],"predecessor-version":[{"id":7935,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/7927\/revisions\/7935"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=7927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=7927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=7927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}