{"id":7882,"date":"2014-09-23T14:24:44","date_gmt":"2014-09-23T21:24:44","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=7882"},"modified":"2014-09-23T14:24:44","modified_gmt":"2014-09-23T21:24:44","slug":"3-tips-to-getting-your-emails-opened","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/3-tips-to-getting-your-emails-opened\/","title":{"rendered":"3 tips to getting your emails opened"},"content":{"rendered":"

With 91% of US consumers using email daily, email marketing is a great way to communicate with and engage your customers. Emails are estimated to prompt\u00a0at least 3 times as many purchases<\/a> than social media, which is reason enough for you to start email marketing<\/span><\/a> if you haven\u2019t already.<\/p>\n

That being said, marketing emails can only be effective if your customers are actually reading them. In this post, we detail three tips on how to get your emails opened and read by as many people\u00a0as possible.<\/p>\n

\"Flat<\/p>\n

1. Build an in-house list
\n<\/b>First order of business \u2013 list building. In order to increase the chances of people reading your emails, send only to those who have given you their email address. Buying email lists and sending to addresses that have been scraped<\/span><\/a> will not help your open rates for one simple reason: recipients who have not actively signed up to your list are extremely unlikely to be interested in what you\u2019re emailing about.<\/p>\n

A good way to start building an in-house email list is by adding a email newsletter sign up form to your website<\/span><\/a>. This enables site visitors to give you their email address, whether or not they\u2019ve purchased from you. In order to encourage signs ups to your list, give users an incentive. For example, it could be early access to a promotional sale or free delivery on their first order. If you own an Online Store<\/span><\/a>, ask users after they\u2019ve purchased if they would like to opt-in to your mailing list.<\/p>\n

2. Segment
\n<\/b>In order to get users to open your emails, your mailings must be relevant to them \u2013 that\u2019s where segmentation comes in. The simplest way to find out what your users are interested in is to ask them when they subscribe to your email list. This can be done within your email sign up form or in an email sent after post-sign up. Once you know their interests, you can send them emails catering to their interests. For example, an online store selling clothing could ask whether the customer is male or female and interested in sweaters, shirts, dresses, coats, pants or accessories. After analyzing the information, the store owner could\u00a0can send relevant emails to users containing those chosen products.<\/p>\n

These are some other ways to segment an email list:<\/p>\n