{"id":7861,"date":"2014-09-17T16:13:39","date_gmt":"2014-09-17T23:13:39","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=7861"},"modified":"2022-02-03T05:16:31","modified_gmt":"2022-02-03T12:16:31","slug":"3-giveaways-to-drive-traffic-that-will-cost-you-next-to-nothing","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/3-giveaways-to-drive-traffic-that-will-cost-you-next-to-nothing\/","title":{"rendered":"3 giveaways to drive traffic that will cost you next to nothing"},"content":{"rendered":"

Driving traffic to your website doesn\u2019t have to cost a lot of money, which is good news for small business owners with limited marketing budgets. There are many things you could do\u00a0that will cost next to nothing and, if executed properly, could bring a lot of new visitors to your website. Here we detail three giveaways that can\u00a0drive traffic to your online business.<\/p>\n

1. Free content downloads<\/b>
\nOffering content, such as ebooks and whitepapers, for free is a great way to create awareness about your business. The goals of these are to inform and help existing customers as well as attract new customers. If the content you\u2019re offering is truly useful, the content could go viral, and your website will receive high volumes of traffic.<\/p>\n

There are some tactics you can adopt to increase the chances of this happening. Pay with a Tweet<\/a>,\u00a0<\/span>for example, has functionality you can add to your landing page to put a gate around your free content. Instead of a visitor providing his\u00a0email address to access the content, he\u00a0has the option to send a Tweet to their followers or post a status update on Facebook. This is a great alternative because it\u2019s easy (and free) for you and your the web visitors, and because the Tweet is populated with your company’s Twitter handle to increase awareness of your business\u00a0to the wider community.<\/p>\n

If you would like to see the functionality in action, check out the landing page for our Get Started Building Your Website<\/i><\/a> ebook.<\/p>\n

\"Pay<\/p>\n

If you are a personal trainer<\/a>\u00a0you could offer a free 7-day exercise plan as well as healthy recipes for download. If you\u2019re a musician, you could offer a free digital download of one of the tracks off your album. These types of free content giveaways are a great way to create some buzz about your business and\u00a0attract new visitors to your website.<\/p>\n

2. Early access
\n<\/b>If you\u2019re a new business just starting out or an existing business launching a new product, giving \u201cearly access\u201d to customers is a great way to generate some buzz. For example, if you\u2019re starting a new restaurant, you could hold an opening event with a limited number of tickets available on a “first come, first served” basis. This kind of event has the potential\u00a0attract press attention as well as general buzz in the wider community, resulting in\u00a0traffic to your website \u2013 even post event.<\/p>\n

\u201cEarly access\u201d is also a great way\u00a0to gain traction\u00a0if you\u2019re launching a new website. Whilst you\u2019re working on creating your website, you could display a landing page<\/span><\/a> with a email sign up form, where visitors can register interest in your site. Once the website is ready to launch, you will have a database of leads to email, telling them your website is open for business. An email sign up form<\/a> is free to implement and is easy to add to your Yola website. Also, feel free to check our website templates for resraurants here<\/a>.<\/p>\n

3. Blog contributions<\/b>
\nFinally, contributing articles to external blogs is another great way to drive traffic to your online business. Apart from the time it takes for you to write an article, blog contributions should cost you nothing. The idea is to find non-competitive companies that operate within your niche that have a blog that accepts guest posts.\u00a0This can broaden your company’s reach and help to position you as an expert within your field, allowing you to tap into wider market.<\/p>\n

You can also include links to your website within the external articles you write. You must make sure these links are relevant and contextual, otherwise you run the risk of your content looking spammy. These types of linkwbacks from external sites to your website will also help improve your own website\u2019s Search Engine Optimization<\/span><\/a> and can\u00a0send referral traffic to your website for no cost at all.<\/p>\n

There we have it, these are three giveaways that will drive traffic to your website and will cost next to nothing to do. If you have any other suggestions to add to the list, let us know by commenting below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Driving traffic to your website is one of the top goals of any online business owner. In this article, we go over three giveaways to help you gain website traffic.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[84],"tags":[918,305,897,919],"class_list":["post-7861","post","type-post","status-publish","format-standard","hentry","category-seo","tag-create-awareness-about-your-business","tag-driving-traffic","tag-landing-page","tag-pay-with-a-tweet"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n