{"id":7359,"date":"2014-05-20T16:42:03","date_gmt":"2014-05-20T23:42:03","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=7359"},"modified":"2014-05-20T22:00:36","modified_gmt":"2014-05-21T05:00:36","slug":"5-minute-website-fixes-driving-conversions-with-a-landing-page","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/5-minute-website-fixes-driving-conversions-with-a-landing-page\/","title":{"rendered":"5-minute website fixes: Driving conversions with a landing page"},"content":{"rendered":"

So, upon building a business website, you’re on the hunt for ways to improve conversion rates. As always, when it comes to any site-building matter, the Yola Pros have just the antidote for your profit-building problem.<\/p>\n

The answer \u2013 landing pages.<\/p>\n

Before you get to building, it’s a good idea to get familiar with what they are, and why they’re necessary<\/a>. Additionally, if you’re familiar with keywords<\/a>, call-to-action buttons<\/a> and building online personas<\/a>, this 5-minute fix will be an absolute cinch.<\/p>\n

To get started, let’s first do a quick brainstorm \u2013 what type of conversion are you looking for? This could be anything from selling a particular item in your Online Store to giving away eBooks in exchange for user email addresses. Once you have the goal of your landing page, get to building.<\/p>\n

Hiding the page from your navigation<\/strong>
\nYour website’s navigation should be clear-cut<\/a>, only holding the key elements of your website \u2013 Home, About Us, Services, Contact and any other main page. That being said, your landing pages should not<\/em> be in your site navigation. Let’s go ahead and create a page, keeping it hidden from our site navigation.<\/p>\n

While in Sitebuilder, click the “Page” tab, and the click the little green plus.<\/p>\n

\"Add<\/p>\n

Add in the name of your page, and uncheck “Display in navigation.”<\/p>\n

\"Adding<\/p>\n

 <\/p>\n

Perfect! You’re well on your way to you new landing page. Another important feature of a landing page is there to be really only one link \u2013 your main call-to-action. That means you’ll need to say see you later to your navigation bar.<\/p>\n

To remove your site navigation from just one page (rather than sitewide), drag and drop the HTML widget onto you page and copy and paste this code and hit save:<\/p>\n

 <\/p>\n

<style>#yola_nav_block {display:none;}<\/style><\/em><\/p>\n

 <\/p>\n

\"Removing<\/p>\n

 <\/p>\n

Voila! Your landing page is now navigation-less. If removing your banner image is something you’re keen on, that’s no problem. Copy and paste the following code into your HTML widget as well:<\/p>\n

 <\/p>\n

<style>#sys_banner {display:none;}<\/style><\/em><\/p>\n

 <\/p>\n

Now that the canvas for your landing page is set, it’s yours to paint. Go ahead and style it to your hearts content. That being said, there are a few necessities for any successful landing page:<\/p>\n