{"id":7015,"date":"2014-03-14T16:14:08","date_gmt":"2014-03-14T23:14:08","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=7015"},"modified":"2014-03-19T16:06:10","modified_gmt":"2014-03-19T23:06:10","slug":"what-your-business-facebook-page-analytics-are-telling-you-part-one","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/what-your-business-facebook-page-analytics-are-telling-you-part-one\/","title":{"rendered":"What your business Facebook page analytics are telling you: Part one"},"content":{"rendered":"

Website analytics<\/a> are a vital tool to help you understand what content your customers are engaged with<\/a>, and what sources drive the most visitors to your site. This kind of insight can help you to make informed decisions about your website and which marketing campaigns to invest in. Similarly, if you have chosen to promote your business on Facebook, their Insights tool gives you data on how well your business page resonates with your audience. In this post we explore what data is available to you via Facebook Insights and what it means.<\/p>\n

First, let\u2019s take a step back. There are many ways a business can promote themselves using Facebook, whether it be by creating a Facebook business page, creating advertising campaigns<\/a>, or both. Facebook Insights give you data on user interaction of your business page as a whole and on individual posts.<\/p>\n

\"Facebook<\/a>
\nAny user set as a Page Admin will have access to Facebook Insights. You can access this by clicking on \u201cSee Insights\u201d on the top of your Facebook Business page admin panel.<\/p>\n

The first page you will land on is the Overview dashboard. This will show you the key data about your page for the last 7 days, including:<\/p>\n