{"id":6936,"date":"2014-02-28T14:21:21","date_gmt":"2014-02-28T21:21:21","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=6936"},"modified":"2014-02-28T14:21:21","modified_gmt":"2014-02-28T21:21:21","slug":"where-to-put-a-call-to-action-on-your-website","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/where-to-put-a-call-to-action-on-your-website\/","title":{"rendered":"Where to put a call to action on your website?"},"content":{"rendered":"

If you haven\u2019t learned by now, calls to action (CTAs) are extremely important for any website, especially for small business. They drive users to the next step \u2013 to, you know, take action. If you\u2019re stumped on what action they should take, we\u2019ve talked about it a lot over here<\/a> and here<\/a>.<\/p>\n

Not every small business will want a call to action to be \u201cBuy this thing right now.\u201d You may want it to be a free consultation or simply your phone number somewhere on the page.<\/p>\n

But where do we put these invaluable CTAs?<\/p>\n

To the right, to the left?<\/p>\n

Take it back now y’all. One hop this time.<\/p>\n

I digress. But one thing DJ Casper can teach us is to “get funky with it.”<\/p>\n

There\u2019s no rule of thumb when it comes to where to place a call to action. There are some theories \u2013 above the fold, below the fold, smack dab in the center. All these theories don\u2019t take into consideration key marketing points and content<\/a>.<\/p>\n

The true place for a call to action is after a sufficient amount of content. The real debate then becomes: What amount is sufficient?<\/p>\n

David Ogilvy back in the 60s discovered that 20% of people don\u2019t read past the headline. That\u2019s why you\u2019ll see a many articles or websites really trying to sell you on some mouthwatering headlines. And, depending on your goal, that might be enough. Here\u2019s a great example from Square:<\/p>\n

\"Square
\nThe true gem of the research was written well past this token information that (I\u2019m guessing) only 20% of people read. What\u2019s really interesting is that readership \u201cdrops very little between 50 and 500 words.\u201d<\/p>\n

That means that the people reading past 50 words are ENGAGED. There\u2019s that magic word that we see everywhere. Small business should take into consideration that these are the people who are interested. They are reading for a reason \u2013 first to self-educate and second to see if you are the right person or business to work with or to buy from.<\/p>\n

Therefore the first step of placing your CTA is to read through your content to see if it is interesting to your target audience<\/a>, then decide at what point to place your CTA. It may even be a simple text link. Or perhaps, highlighting that free consultation at the bottom of your homepage might be the sweet spot for your small business.<\/p>\n

Test it out different placements. See what works and let us know your results.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you haven\u2019t learned by now, calls to action (CTAs) are extremely important for any website, especially for small business. They drive users to the next step \u2013 to, you know, take action. If you\u2019re stumped on what action they should take, we\u2019ve talked about it a lot over here and here. Not every small… Read More »Where to put a call to action on your website?<\/span><\/a><\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[130],"tags":[313,312,600,661,297,660],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6936"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=6936"}],"version-history":[{"count":4,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6936\/revisions"}],"predecessor-version":[{"id":9362,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6936\/revisions\/9362"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=6936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=6936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=6936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}