{"id":6693,"date":"2014-01-23T14:10:06","date_gmt":"2014-01-23T21:10:06","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=6693"},"modified":"2022-02-03T05:19:39","modified_gmt":"2022-02-03T12:19:39","slug":"dont-just-inform-your-website-visitors-call-them-to-action","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/dont-just-inform-your-website-visitors-call-them-to-action\/","title":{"rendered":"Don\u2019t Just Inform Your Website Visitors\u2026 \u201cCall Them To Action\u201d"},"content":{"rendered":"

Article written by Leo Welder, founder and CEO of Zilker Holdings, LLC<\/em><\/p>\n

Creating a new website for your business is an exciting process. In your mind, you\u2019ll be thinking of all the great things about you, your team, your services and your products that you want to share with your visitors. You\u2019ll tell them why you\u2019re the best at what you do and all the reasons people should want to buy from and work with you.<\/p>\n

After you\u2019re done brainstorming all of these great ideas, don\u2019t forget the most important piece of the puzzle. What is the next step for users after visiting your site? Do you want them to call you? Fill out an application? Make an appointment? This is where goals and calls to action become necessary to your success.<\/p>\n

If you\u2019re not building an ecommerce website, this step is often given very little attention. Site owners spend all of their time creating content they want to share with their audience, rather than on the actions their sites\u2019 visitors should take. By clearly defining goals for your website, building distinct and useful calls to action and employing useful tracking tools, you will turn your website from a neat project into a powerful marketing tool.<\/p>\n

Set Website Goals<\/strong>
\nWhen you\u2019re thinking through the design of your site, you need to decide on its objective. If you\u2019re an electrician, you probably want someone to call you, send you an email or complete a \u201ccontact us\u201d form. If you own a restaurant, you want people to come to the restaurant or make a reservation on your website<\/a>. These are examples of goals for your website, and you need to make sure that you build your site with the intention of achieving them. You know your business better than any web designer; therefore, you are the best person to determine your site\u2019s goals.<\/p>\n

\"Contact
\nCall Them To Action<\/strong>
\nIn order to encourage people to take the actions defined by your goals, you need to make it clear and obvious what you want them to do and how they can do it. These are called calls to action (CTAs)<\/a>. CTAs can vary from something as subtle as a phone number on the top of the page to an in-your-face pop-up asking if you want a free quote. In order to decide on an appropriate CTA, you need to think about your audience and the best way to motivate them. Here are some examples of CTAs commonly employed:<\/p>\n