{"id":6686,"date":"2014-01-21T05:00:28","date_gmt":"2014-01-21T12:00:28","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=6686"},"modified":"2014-01-23T12:40:12","modified_gmt":"2014-01-23T19:40:12","slug":"debunking-yola-myths-part-3","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/debunking-yola-myths-part-3\/","title":{"rendered":"Debunking Yola Myths &#8211; Part 3"},"content":{"rendered":"<p>In this third and final post of the series, we look at five more common misconceptions about Yola, site building and growing your business online.<\/p>\n<p><strong>Myth #9 &#8211; \u201cDrag and drop websites all look the same.\u201d<\/strong><br \/>\nAll of our website templates offer you complete flexibility in terms of the layout as well as the look and feel of your website. With our Style Designer, easily change site properties such as:<\/p>\n<ul>\n<li>the position of your logo.<\/li>\n<li>header and navigation layout<\/li>\n<li>color scheme<\/li>\n<li>font types, sizes and colors<\/li>\n<li>background images and more<\/li>\n<\/ul>\n<p>Beyond layout and Style changes, updating copy and uploading images is easy. Customize your site by changing some (or all) of these elements to ensure your website is unique to your business and isn\u2019t merely another face in the crowd.<\/p>\n<p>Take a look at these three websites. All of these have been created on Yola using the same style, <a title=\"New template Skyline offers more options for your logo and branding\" href=\"https:\/\/www.yola.com\/blog\/new-template-skyline-offers-more-options-for-your-logo-and-branding\/\" target=\"_blank\">Skyline<\/a>, and yet they look completely different. This shows the power of the Style Designer and how a unique look is fully achievable.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6687\" alt=\"Pac North Fish Store\" src=\"https:\/\/blogcontent.yola.net\/blog\/wp-content\/uploads\/2014\/01\/Screen-Shot-2014-01-20-at-3.05.30-PM.png\" width=\"570\" height=\"567\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6688\" alt=\"Purti Yoga\" src=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2014\/01\/Screen-Shot-2014-01-20-at-3.10.42-PM.png\" width=\"570\" height=\"457\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6689\" alt=\"Haystack\" src=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2014\/01\/Screen-Shot-2014-01-20-at-3.12.43-PM.png\" width=\"570\" height=\"432\" \/><br \/>\n<strong>Myth #10 &#8211; \u201cI need an HTML5 website builder.\u201d<\/strong><br \/>\nOne of the main reasons why HTML5 is popular is because websites built using it render well on mobile devices. With <a title=\"6 Mobile Trends to Watch\" href=\"https:\/\/www.yola.com\/blog\/6-mobile-trends-to-watch\/\" target=\"_blank\">mobile Internet usage<\/a> set to increase in 2014, it\u2019s more important than ever to have a mobile optimized website.<\/p>\n<p>HTML5 is not the only option for a good mobile experience. At Yola, we have developed our Mobile Publishing solution that creates a version of your website specifically dedicated to making your website look satisfying on mobile phones and tablets. When your customers land on the mobile version of your Yola site, they will be able to view a map showing your business location, and be able to call you in just one click. With <a title=\"Code Worldwide\" href=\"http:\/\/blog.codeworldwide.com\/?p=1034\" target=\"_blank\">74% of users saying they\u2019re more likely to return to a mobile-friendly site in the future<\/a>, it\u2019s extremely important for you to give your users a positive mobile experience.<\/p>\n<p><strong>Myth #11 &#8211; \u201cMy business is very specific (e.g. a hairdresser) and I can\u2019t get all the features I need using Yola.\u201d<\/strong><br \/>\nAt Yola, we have all different types of businesses creating sites with us. We recognize that goals vary from business to business, and therefore have a variety of features useful to a wide range of customers. For example, we offer an appointment scheduling widget, allowing customers to schedule their own appointments on your website. This widget is ideal for hairdressers, beauty salons and any other types of businesses who keep scheduled appointments.<\/p>\n<p>Our Online Store is another extremely versatile feature used by many types of businesses. We\u2019ve seen personal trainers and gyms using it to <a title=\"Make Your Own Website: Fitness and Personal Trainers\" href=\"https:\/\/www.yola.com\/blog\/make-your-own-website-fitness-and-personal-trainers\/\" target=\"_blank\">sell class packages or equipment<\/a>, apparel sites using it to <a title=\"Make Your Own Website: Apparel and Accessory Stores\" href=\"https:\/\/www.yola.com\/blog\/make-your-own-website-apparel-and-accessory-stores\/\" target=\"_blank\">sell clothing and accessories<\/a>. Many customers also use it to sell virtual goods, such as ebooks or music.<\/p>\n<p><img  class=\"aligncenter size-full wp-image-6173\" alt=\"Shopping Cart icon\" src=\"https:\/\/blogcontent.yola.net\/blog\/wp-content\/uploads\/2014\/01\/Fotolia_44578786_XS_1.jpg\" \/><br \/>\n<strong>Myth #12 &#8211; \u201cYou need to be a SEO expert in order to get found.\u201d<\/strong><br \/>\nSearch Engine Optimization (SEO) is the process of getting your website found on Google and other search engines. There are simple things you can do while both <a title=\"Planning Your Site with Search Engine Optimization in Mind\" href=\"https:\/\/www.yola.com\/blog\/planning-your-site-with-search-engine-optimization-in-mind\/\" target=\"_blank\">planning<\/a> and <a title=\"Yola Tutorials: Promotion, SEO, Traffic and Advertising\" href=\"https:\/\/www.yola.com\/tutorials\/article\/SEO-Tutorial-3-Building-your-site-with-SEO-in-mind-1285944435772\/Promotion_SEO_Traffic_and_Advertising\" target=\"_blank\">building<\/a> your website to help improve your SEO.<\/p>\n<ol>\n<li>Know what <a title=\"Improve Your Website\u2019s Search Engine Visibility for Specific Keywords\" href=\"https:\/\/www.yola.com\/blog\/improve-your-websites-search-engine-visibility-for-specific-keywords\/\" target=\"_blank\">keywords you would like to be optimized for<\/a> and work them into your site\u2019s content, page titles and page descriptions<\/li>\n<li><a title=\"Choosing the Right Name for Your Business Website\" href=\"https:\/\/www.yola.com\/blog\/choosing-the-right-name-for-your-business-website\/\" target=\"_blank\"> Choose a custom domain wisely<\/a><\/li>\n<li>Generate unique content regularly by <a title=\"Why You Should Start a Blog\" href=\"https:\/\/www.yola.com\/blog\/why-you-should-start-a-blog\/\" target=\"_blank\">starting a blog<\/a><\/li>\n<\/ol>\n<p>It\u2019s also important to remember SEO is not the only way to attract visitors to your website. There are many other ways to promote your website \u2013 for example, Facebook Marketing, Paid Search and local business directory listings could all be great ways to put your name on the map.<\/p>\n<p><strong>Myth #13 &#8211; \u201cI like Tumblr but it will duplicate my content and therefore lead to bad SEO and less people finding you.\u201d<\/strong><br \/>\nOne of the best ways to drive people to your website is to create content and start blogging. This is why we\u2019ve created the Tumblr widget, allowing you to integrate your existing blog with your Yola website. That being said, duplicate content can be detrimental to your search engine ranking. You are correct in acknowledging that in using the Tumblr widget, your blog posts will appear on both your Tumblr page and your Yola website, therefore creating duplicate content.<\/p>\n<p>There is a very simple solution to this &#8211; with the simple click of a button, <a title=\"How to Integrate Tumblr into Your Website and Stay Optimized for Search Engines\" href=\"https:\/\/www.yola.com\/blog\/how-to-integrate-tumblr-into-your-website-and-stay-optimized-for-search-engines\/\" target=\"_blank\">stop search engines from indexing your blog<\/a>, only allowing them to index the content on your website.<\/p>\n<p>We hope these debunked myths have helped to get the most out of your Yola website. Check out <a title=\"Debunking Yola Myths \u2013 Part 1\" href=\"https:\/\/www.yola.com\/blog\/debunking-yola-myths-part-1\/\" target=\"_blank\">Part 1<\/a> and <a title=\"Debunking Yola Myths \u2013 Part 2\" href=\"https:\/\/www.yola.com\/blog\/debunking-yola-myths-part-2\/\" target=\"_blank\">Part 2 <\/a>of the Yola Myths series as well if you haven\u2019t already seen them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this third and final post of the series, we look at five more common misconceptions about Yola, site building and growing your business online. Myth #9 &#8211; \u201cDrag and drop websites all look the same.\u201d All of our website templates offer you complete flexibility in terms of the layout as well as the look&hellip;&nbsp;<a href=\"https:\/\/www.yola.com\/blog\/debunking-yola-myths-part-3\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Debunking Yola Myths &#8211; Part 3<\/span><\/a><\/p>\n","protected":false},"author":400,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[130],"tags":[549,592,591,338,466,1113,86,464,229,494,590],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6686"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=6686"}],"version-history":[{"count":3,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6686\/revisions"}],"predecessor-version":[{"id":6692,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6686\/revisions\/6692"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=6686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=6686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=6686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}