{"id":6663,"date":"2014-01-09T05:00:25","date_gmt":"2014-01-09T12:00:25","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=6663"},"modified":"2014-01-08T18:36:36","modified_gmt":"2014-01-09T01:36:36","slug":"5-easy-ways-to-promote-your-business-online","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/5-easy-ways-to-promote-your-business-online\/","title":{"rendered":"5 easy ways to promote your business online"},"content":{"rendered":"

If your business is lacking an online presence, now is the perfect time to get started. Getting online has never been easier, and developing a great website no longer requires huge effort or expertise.<\/p>\n

What\u2019s the incentive?\u2028\u2028<\/strong><\/p>\n

Creating an online presence allows your business to be found via search engines, making it possible for users to obtain your contact details, find your hours of operation and research your products. With nearly 800 Million if your business isn\u2019t searchable, your competitors probably are<\/a>!<\/p>\n

Word-of-mouth marketing is changing. Spreading feedback face-to-face is no longer our only option \u2013 we now have social media to do the dirty work for us. Therefore, it\u2019s imperative that your business\u2019s online presence delves deeper than only that of a website. Invest some time into creating Yelp, Facebook and Twitter accounts to serve as support for your online business. Your increasing traffic will thank you in the long run. That being said, it\u2019s important to note that the role of social media is not to serve as a primary online presence, but rather to support your website.<\/p>\n

Here we have five ways to get your business online:<\/p>\n

1. Build your website:<\/strong>
\nThe notion that building a website is only for those who are highly technical is no longer relevant. With the tools that we have at our expense, anyone can build a professional website in little to know time and even on a budget.<\/p>\n

First things first, to kick of your site-building venture, decide on a domain name<\/a>. From there, create a compelling homepage, easy-to-follow navigation and an effective contact us page \u2013 voila! You have yourself a website.<\/p>\n

\"Domain<\/a><\/p>\n

Not convinced? Pop into one of our live demo and Q&A webinars<\/a>, where we create a professional website in under 30 minutes.<\/p>\n

2. Get your business on Facebook:<\/strong>
\nIt was recently stated<\/a> that Facebook currently has 25 million active small business pages.<\/p>\n

If you are worried about the process of creating a top-notch business page, you can easily integrate your freshly built website on Facebook<\/a>.<\/p>\n

Upon publishing your Yola site, hover over the \u201cPublish\u201d button, and click \u201cConfigure\u201d next to Facebook Publishing. Before you know it, you\u2019ll be sharing content and gaining \u201cLikes\u201d like a pro!<\/p>\n

\"Social<\/p>\n

3. LinkedIn for your business professionalism<\/strong>
\nLinkedIn<\/a> is a great professional online presence to have, connecting you to potential customers as well as colleagues and others in your industry.<\/p>\n

We recommend creating an individual LinkedIn profile and a business page:<\/p>\n