\nSearching for Facebook pages can be time consuming and unsuccessful. To prevent your customers from getting lost in the hunt, here are a few things you can try:<\/p>\n
- \n
- Display your Facebook page\u2019s URL on signage, banners and flyers.<\/li>\n
- Add your URL to the bottoms of your emails<\/li>\n
- Place the \u201cLike us on Facebook\u201d widget on your website and blog. Each time you have a visitor, they are able to share your information and, in turn, increase your likes on your Facebook page.<\/li>\n<\/ul>\n
Incentivize Facebook users<\/a> to like your page by offering exclusive, fan-only discounts and deals. In addition, you can use your page to invite fans to sales and promotions. Be sure to update your Facebook page often with interesting content but not so often that you become white noise. It\u2019s up to you to determine a frequency that your customers appreciate and that you can accommodate.<\/p>\n
![\"like\"](\"https:\/\/blogcontent.yola.net\/blog\/wp-content\/uploads\/2013\/10\/Fotolia_43912114_XS.jpg\")
\nOffer customers a \u201cLike\u201d bonus or gift<\/strong>
\nOffer in-store customers or new potential customers at networking events a small discount or gift for Liking or checking into your business. This is a brilliant way to build up your number of likes and encourage people to promote your business. This tactic also stimulates repeat business, builds customer loyalty and could potentially start a viral spread of your business details when these customers share your brand to their friends.
\n\u00a0\u00a0 \u00a0<\/strong>
\nUse Facebook Offers<\/strong>
\nFacebook Offers is a wonderful, free feature, allowing businesses to share discounts with their customers by posting an offer on their Facebook Page. When someone claims an offer, he or she receive an email that can be used at the business (online or in-store) to get the discount. You can create an offer from your page or from the\u00a0ads create tool<\/a>.\u00a0This feature will help you spread brand awareness and attract new customers.<\/p>\nGive current customers a heads up about your Facebook offers. If they\u2019re not already fans of your page, letting them in on the offer is an easy way to earn a \u201clike\u201d and potentially boost sales.<\/p>\n
![\"Facebook](\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2013\/10\/Facebook-Advertiding-Tool.png\")
\nUse Facebook Ads<\/strong>
\nThough it may cost you a small sum, taking advantage of the Facebook Ads to promote your business is a fantastic way to target your niche market. With Facebook Ads, you can decide exactly who gets to see your ads from a range of variables, including age, gender, location and even interests.<\/p>\nOnce you have your ad in place, you can test images, headlines and calls to action. If after some time you feel that the advertising on Facebook is not reaping the rewards you had hoped, you can cancel the campaign at any time. It\u2019s a low risk marketing option with the potential for high rewards.<\/p>\n
Facebook also has analytics available that track the usage and interaction with your Facebook page and business. It\u2019s available free to every page owner. Make use of these valuable insights to see how many people are interacting with your page, what content is of most interest and demographics.\u00a0 You can then adjust your content, advertising, Facebook page and blog activities accordingly.<\/p>\n
Using your Facebook page correctly to market your company and its services is an easy and inexpensive way to encourage new likes and fans, as well as build a loyal customer.<\/p>\n","protected":false},"excerpt":{"rendered":"
In any business, your main priorities should include keeping your clients happy and maintaining an ever-expanding customer base. There are various ways of doing this. For the sake of this post, we\u2019ll discuss how you can use Facebook as a way to promote your business and build your list. An easy and free way to… Read More »Tactics for Using Facebook Marketing to Promote Your Business<\/span><\/a><\/p>\n","protected":false},"author":459,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[84],"tags":[305,122,469,468,1113],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6256"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=6256"}],"version-history":[{"count":4,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6256\/revisions"}],"predecessor-version":[{"id":6963,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6256\/revisions\/6963"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=6256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=6256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=6256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}