{"id":6231,"date":"2013-09-27T16:18:19","date_gmt":"2013-09-27T23:18:19","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=6231"},"modified":"2014-06-10T15:34:33","modified_gmt":"2014-06-10T22:34:33","slug":"how-to-integrate-tumblr-into-your-website-and-stay-optimized-for-search-engines","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/how-to-integrate-tumblr-into-your-website-and-stay-optimized-for-search-engines\/","title":{"rendered":"How to Integrate Tumblr into Your Website and Stay Optimized for Search Engines"},"content":{"rendered":"

In recent times, we have featured a variety of posts to give you the inside scoop on blogging. We\u2019ve detailed everything from blog post ideas to boost business<\/a>, to why it\u2019s necessary to have a blog<\/a> in the first place.<\/p>\n

After publishing these posts, we received a number of inquiries all asking the same question.<\/p>\n

How can I add a blog to my site?<\/em><\/p>\n

You ask, we answer. The key to all of your blogging needs come in the form of one single-vowel word \u2013 Tumblr.<\/p>\n

What is Tumblr?<\/strong>
\nTo start, let\u2019s talk numbers. 138.9 Million<\/a><\/em>. That\u2019s the number of blogs Tumblr currently hosts.<\/p>\n

62.4 Billion<\/em>. That\u2019s the number posts that have been shared on Tumblr. How is that for credibility?<\/p>\n

Founded in 2007, Tumblr is a blogging platform that allows you to upload text, photos and links quickly and painlessly. Now with iOS and Android apps, Tumblr\u2019s functionality allows you to update your blog anywhere (or at least where you have cell service or Wi-Fi). Not only is it completely customizable, but also it\u2019s free.<\/p>\n

How do I add Tumblr to my site?<\/strong>
\nAdding your Tumblr blog to your site is easy. While in your Yola Sitebuilder<\/a>, hop into the widgets tab and click \u201cMedia\u201d on the left. From there, simply drag and drop the Tumblr widget to the area of your choice.<\/p>\n

\"Tumblr
\nThe widget will ask you to add your Tumblr name.<\/p>\n

If you don\u2019t have a Tumblr account, no need to fret \u2013 signing up is easy. Simply click \u201cSign Up\u201d in the top right, choose a username, and you will be set up with an account in seconds.<\/p>\n

\"Tumblr
\nDeciding on how many result should show up at a time, or how you want your date formatted? After you\u2019ve added Tumblr to your site, click \u201cEdit\u201d on the top left of your widget to customize your layout and properties.<\/p>\n

\"Tumblr
\nOnce your Tumblr widget is customized to your liking, your blog will be ready to go., Publish blog posts from Tumblr.com on your desktop or from the Tumblr iOS or Android app from your phone or tablet with ease. Your Yola site will automatically update \u2013 worry free.<\/p>\n

\"Tumblr<\/p>\n

 <\/p>\n

\"Tumblr
\nHow do I optimize for SEO?<\/strong>
\nAt this stage of the website building game, you know that SEO<\/a> is key. Any move you can make to boost your search engine rankings is for the better. One imperative fact to note in when it comes to SEO is duplicate content negatively affects your search engine rankings<\/a>.<\/p>\n

You may be thinking now, how does this affect me<\/em>?<\/p>\n

Even though you\u2019ve integrated Tumblr into your website, the same posts will also be published to your Tumblr page \u2013 thus creating duplicate content.<\/p>\n

Fortunately, we have a quick fix to prevent this from dragging down your search rankings. Login to your Tumblr account and click on the gear on the top right, bringing you to your settings.<\/p>\n

\"Tumblr<\/a>
\nOnce you\u2019re in settings, click the tab for your blog on the bottom left-hand side. From there, scroll to the bottom of the page under \u201cDirectory\u201d and un-check the box entitled, \u201cAllow search engines to index your blog.\u201d Click save, and voila! Duplicate content will no longer be a problem.<\/p>\n

\"Tumblr
\nThe Tumblr community will still see your posts on your Tumblr page, but the great value of your content and of improved search rankings will stay with your website.<\/p>\n

You could opt for having the two separate, however, you may have a challenge with driving traffic as the two sites will compete with each other for the same keywords. This will also require you to optimize for search engines on both pages. And that\u2019s twice the work! So to make it easy, we recommend to keep your blog indexed on your website with the trick mentioned above. If you don’t have a website, it’s easy to get started<\/a>.<\/p>\n

Remember, search engines love fresh, unique content. Don\u2019t be afraid to use your iOS or Android app to update your blog on the go.<\/p>\n

We hope these tips put you on the right track, and set you on the right foot for proper search optimization. Let us know how Tumblr works out for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

In recent times, we have featured a variety of posts to give you the inside scoop on blogging. We\u2019ve detailed everything from blog post ideas to boost business, to why it\u2019s necessary to have a blog in the first place. After publishing these posts, we received a number of inquiries all asking the same question.… Read More »How to Integrate Tumblr into Your Website and Stay Optimized for Search Engines<\/span><\/a><\/p>\n","protected":false},"author":456,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[130],"tags":[1113,86,297,464,465],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6231"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/456"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=6231"}],"version-history":[{"count":5,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6231\/revisions"}],"predecessor-version":[{"id":7460,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6231\/revisions\/7460"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=6231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=6231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=6231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}