{"id":6101,"date":"2013-09-17T06:13:03","date_gmt":"2013-09-17T13:13:03","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=6101"},"modified":"2013-09-19T13:34:30","modified_gmt":"2013-09-19T20:34:30","slug":"website-makeover-henck-massage","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/website-makeover-henck-massage\/","title":{"rendered":"Website Makeover: Henck Massage"},"content":{"rendered":"<p><a title=\"Henck Massage\" href=\"http:\/\/www.henckmassage.co.uk\/\">Martin and Jennifer Henck<\/a> offer a wide variety of therapeutic massage services and have been practicing for over 15 years. In addition to their extensive experience, they have a satisfied and delighted client base. Like most small businesses, attracting new clients was still a priority for them.<\/p>\n<p>Creating their website on <a title=\"Yola.com\" href=\"http:\/\/yola.com?cid=501050\">Yola<\/a> was an excellent first step in the right direction. Our design team reviewed their website and felt we could help them expand their reach with some updates.<\/p>\n<p>We started by updating their style and color palette to shades of green because it has a calming effect more inline with the therapeutic services they offer. We also reorganized their content to improve readability and added structure and organization to the page with our <a title=\"Custom Panel Widget\" href=\"https:\/\/www.yola.com\/tutorials\/article\/Tutorial-The-Custom-Panel-Widget\/Site_structure_and_design\">Custom Panel Widget<\/a> and <a title=\"Horizontal Line Widget\" href=\"https:\/\/www.yola.com\/tutorials\/article\/Using-the-Horizontal-Line-Widget\/Site_structure_and_design\">Horizontal Line Widget<\/a>.<\/p>\n<p>We took advantage of some spa- and massage-related <a title=\"Free Stock Photography\" href=\"https:\/\/www.yola.com\/tutorials\/article\/Tutorial-Exploring-Images-1285944434984\/Adding_and_editing_content\">stock photography<\/a>, included in their <a title=\"Yola Silver\" href=\"https:\/\/www.yola.com\/yola-silver?cid=501050\">Yola Silver subscription<\/a>, which served to communicate the purpose of their website and also created a more polished and professional overall look.<\/p>\n<p>Including a glowing testimonial on their homepage creates <a title=\"Do Visitors See Your Website as Credible? 5 Questions to Ask Yourself\" href=\"https:\/\/www.yola.com\/blog\/do-visitors-see-your-website-as-credible-5-questions-to-ask-yourself\/\">instant credibility<\/a> and trust for new website visitors and inspires them to want to learn more about the services offered.<\/p>\n<p>Martin and Jennifer&#8217;s existing clientele all commented on their makeover indicating that it &#8220;looks much more professional, eye-catching and well laid out.&#8221; Great news, but even more exciting is the the <a title=\"Increase web traffic\" href=\"https:\/\/www.yola.com\/tutorials\/category\/Promotion_SEO_Traffic_and_Advertising\">increased website traffic<\/a> they have experienced, and the rise in website inquiries and bookings they have received since relaunching their website.<\/p>\n<p>It&#8217;s success stories like the Henck&#8217;s that inspire us to continue reviewing small business websites and offering design input with a focus on increasing traffic and sales for small and micro-businesses worldwide.<\/p>\n<p><a href=\"https:\/\/blogcontent.yola.net\/blog\/wp-content\/uploads\/2013\/09\/Henck-Massage-Before-and-After.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6102\" alt=\"Henck Massage Before and After\" src=\"https:\/\/blogcontent.yola.net\/blog\/wp-content\/uploads\/2013\/09\/Henck-Massage-Before-and-After.jpg\" width=\"637\" height=\"319\" \/><\/a><\/p>\n<p>If you would like your website to be considered for a design review and possible makeover, please <a title=\"submit your site address here and tell us why you should be selected\" href=\"http:\/\/forum.yola.com\/yola\/topics\/tell_us_why_your_website_should_receive_a_free_professional_makeover\">submit your site address<\/a> and tell us why you should be selected.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin and Jennifer Henck offer a wide variety of therapeutic massage services and have been practicing for over 15 years. In addition to their extensive experience, they have a satisfied and delighted client base. Like most small businesses, attracting new clients was still a priority for them. Creating their website on Yola was an excellent&hellip;&nbsp;<a href=\"https:\/\/www.yola.com\/blog\/website-makeover-henck-massage\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Website Makeover: Henck Massage<\/span><\/a><\/p>\n","protected":false},"author":378,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[129,111,130],"tags":[340,402,356,341],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6101"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/378"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=6101"}],"version-history":[{"count":5,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6101\/revisions"}],"predecessor-version":[{"id":6179,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/6101\/revisions\/6179"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=6101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=6101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=6101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}