{"id":6043,"date":"2013-09-02T16:39:08","date_gmt":"2013-09-02T23:39:08","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=6043"},"modified":"2013-09-06T11:33:17","modified_gmt":"2013-09-06T18:33:17","slug":"planning-your-site-with-search-engine-optimization-in-mind","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/planning-your-site-with-search-engine-optimization-in-mind\/","title":{"rendered":"Planning Your Site with Search Engine Optimization in Mind"},"content":{"rendered":"

Quite often businesses build a good website<\/a>, make it live and then start thinking about how to get visitors to it. One of the best ways to generate traffic to your website is through SEO<\/a> (Search Engine Optimization) – this is the name given to the process of getting your website ranked highly in the search results of search engines<\/a> such as Google.<\/p>\n

You should think about SEO before building a website because your site structure is an important SEO factor.\u00a0In this post, we will take you through the SEO elements you should consider when planning your website.\u00a0If you want to go the easy route, you can always upgrade to\u00a0Yola Gold<\/a>\u00a0for a simple way to find search optimization errors on your website and\u00a0to steadily improve your SEO.<\/p>\n

\"Magnifying<\/p>\n

1. Keywords<\/h2>\n

What are keywords?<\/strong>
\nKeywords are the words and phrases that Internet users type into the search box of search engines such as Google to find what they are looking for. Some keywords get hundreds of thousands of searches a day whereas others may only get a few. It is important to think about the keywords you would like your website optimized for before you start building your website.<\/p>\n

Why are keywords important?<\/strong>
\nKeywords are important<\/a> for search engine optimization because if you want to get traffic to your site from the search engines, you need to have the most relevant ones appear in your pages.<\/p>\n

How do I know which keywords to optimize for?<\/strong>
\nConduct some keyword research, using tools such as Google\u2019s Keyword Planner<\/a> or Wordtracker<\/a>, to find out what keywords are popular in the industry you\u2019re targeting. With these tools you will be able to see the average search volume for each keyword and how competitive those keywords are.<\/p>\n

2. Site plan<\/h2>\n

Once you have conducted your keyword research, you should have a list of keywords you would like to optimize your website for.<\/p>\n

Example: You are a florist based in San Francisco and you have a website promoting your store and outlining the services you offer. You have decided that you would like to target:<\/p>\n